Market Overview

Eighty-One Brands Win at the Americas Edition of the World Branding Awards in New York


Global Winners include Amazon, Apple, Coca–Cola, Colgate, Facebook,
Gillette, Google, Marriott, McDonald's, Microsoft, Nike, Starbucks, UPS
and Visa

The Americas Edition of the prestigious World Branding Awards saw 81
brands from 16 countries and territories named "Brand of the Year" in
their respective categories in a glittering ceremony held at The Plaza
on Fifth Avenue in New York City today.

Global tier winners were Amazon, Apple, Coca–Cola, Colgate, Facebook,
Gillette, Google, Marriott, McCain, McDonald's, Microsoft, Mission,
Nike, Pampers, Starbucks, UPS and Visa.

National tier winners included Prüne (Argentina), Banco Mercantil Santa
Cruz (Bolivia), Unimed (Brazil), Manulife (Canada), Banco de Chile
(Chile), El Corral (Colombia), BNCR (Costa Rica), Planeta Azul
(Dominican Republic), Supercines (Ecuador), Wray and Nephew (Jamaica),
BBVA Bancomer (Mexico), super99 (Panama), Superseis (Paraguay), BCP
(Peru), Banco Popular (Puerto Rico), and Ford (United Sates), among

Seen as the ultimate global brand recognition accolade, winners are
uniquely judged through three streams: brand valuation, consumer market
research, and public online voting. Consumer voting counts for 70% of
the scoring process.

"The participation of 22 countries from the Americas and the Caribbean
shows the importance of branding today. This brings the total number of
participating countries and territories of the awards to 55," said
Richard Rowles, Chairman of the World Branding Forum.

"This edition saw over 80,000 consumers vote for more than 1,500 brands.
However, only 81 brands from 16 countries were awarded, demonstrating
the high standards required to win at these awards," said Peter Pek,
Chief Executive of the Forum.

Hosted by comedian Moody McCarthy, the awards is organised by the World
Branding Forum, a global non-profit organisation dedicated to advancing
branding standards for the good of the branding community as well as
consumers. It organises and sponsors a range of educational programmes
and has joint collaborations with leading universities and museums. The
Forum also publishes branding news on its website that reaches a global
audience of over 22 million.

For more information and the full list of winners, visit


About the World Branding Forum

The World Branding Forum (WBF) is a registered global non-profit
organisation. Its aims and activities are to provide raise the standards
of branding for the good of the industry as well as consumers. The WBF
produces, manages and supports a wide range of programmes covering
research, development, education, recognition, networking and outreach.

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding
Forum, a registered non-profit organisation. The awards recognises the
achievements of some of the world's best brands. There are three major
tiers of awards – the Global Award is awarded to international brands,
Regional Award for brands that cover a geographic region, while the
National Award is awarded to brands that are household names in their
country of origin. Visit

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