Market Overview

Beyond Meat Opens Doors of New State-of-the-Art Innovation Center in Los Angeles, Expanding Research Footprint and Fueling Progress Toward a Perfect Build of Meat Directly from Plants

  • 7x increase in R&D footprint
  • New pilot line cuts concept to commercialization timelines in half
  • Includes state-of-the-art sensory lab for real-time consumer
    testing & feedback

Working to unlock the Future of Protein™, plant-based meat category
leader Beyond Meat today opened the doors of their new 26,000 square
foot research and development center at the company's headquarters. The
new facility, which houses nearly 100 employees, is the new home to
Beyond Meat's Manhattan Beach Project, which is designed to bring
together the world's best scientists, engineers, food technologists,
chefs and managers in service of a single goal: perfectly build meat
directly from plants.

This press release features multimedia. View the full release here:

Beyond Meat unveils their new state-of-the-art Innovation Center with a ribbon cutting ceremony. Att ...

Beyond Meat unveils their new state-of-the-art Innovation Center with a ribbon cutting ceremony. Attendees (left to right): Seth Goldman, Executive Chairman of Beyond Meat and Co-Founder of Honest Tea, Ethan Brown, Founder and CEO of Beyond Meat, Drew Boyles, Mayor for The City of El Segundo, DeAndre Jordan, Center for The Dallas Mavericks, DeAndre Hopkins, Wide Receiver for The Houston Texans, Carol Pirsztuk, Mayor Pro Tem for The City of El Segundo, Dr. Dariush Ajami, VP of R&D at Beyond Meat (Photo: Business Wire)

Seven-times the size of its existing facility, the Innovation Center
supports the company's Rapid & Relentless Innovation initiative, the
goal of which is to continuously iterate the company's products until
they are indistinguishable from their animal protein equivalent.

"The use of science and technology to build meat directly from
plants, coupled with a commitment to all natural and non-GMO
ingredients, is the core of our company. At Beyond Meat, we strive to
understand meat at new levels, and then rebuild it using amino acids,
lipids and minerals from plants. What the animal has done throughout
history—organize plant material in the form of muscle or meat—we believe
we can do more efficiently to the benefit of human health, the
environment and animal welfare," s
aid Ethan Brown, Beyond Meat CEO
and Founder. "The path to the perfect build of meat from plants is both
long and steep, but with every iteration we are getting closer and
closer. I am so pleased to join our special group of scientists,
engineers, chefs and managers in announcing the opening of our new
state-of-the-art innovation center."

Fostering Rapid and Relentless Innovation

The new facility is designed to support the company's highly iterative
and rapid style of innovation, one designed to deliver improvements to
the marketplace on an annual basis. It is broken into eight distinct
labs and footprints, with an emphasis on consumer engagement and
learnings. "The new home to the Manhattan Beach Project allows us
to reimagine the use of existing technologies for a better understanding
of the complexity of meat," said Dr. Dariush Ajami, VP of Research &
Development at Beyond Meat. "The Innovation Center gives us a leg up as
we apply this knowledge in our efforts to perfectly build meat directly
from plant materials, using only natural ingredients and without genetic

The new facility also features a test kitchen that will be used to host
chefs and culinary experts. The kitchen will offer a gourmet-style space
where chefs can experiment and test Beyond Meat products and new
innovations like Beyond Breakfast Sausage, which was recently previewed
at the National Restaurant Association Show in Chicago.

The continued growth of the Manhattan Beach Project will create
close to 50 new jobs over the next year. As part of its recruiting
efforts, Beyond Meat is working with universities and research centers
in the U.S. and abroad to identify the best and brightest scientists and
engineers in their respective fields.

Fueling The Future of Protein

Beyond Meat's explosive growth and revolutionary approach to building
meat from plants is attracting more than just top talent. Recent new
investors include DeAndre Hopkins, one of the NFL's top-ranking wide
receivers, who attended today's ribbon cutting of the new facility to
share his passion for Beyond Meat and making plant-based foods more
widely accessible. "Beyond Meat's products are a gamechanger and I'm
honored to be here today as we mark this important milestone in the
company's history," commented Hopkins. He joins a growing list of
professional athletes that recognize the power of plant-based protein
and are backing Beyond Meat including Tony Gonzales.

A Sizzling Sensation

The Beyond Burger is the world's only burger that looks, cooks, and
satisfies like beef, but is made entirely from plants, without GMOs,
soy, or gluten. Since its debut in 2016, more than 25 million Beyond
Burgers have been sold. Along with being available in the meat case at
more than 10,000 grocery stores, it is also sold on the menu at 10,000
restaurants, hotels and universities including TGI Fridays, BurgerFi,
Bareburger, Epic Burger and A&W Canada. Beyond Meat recently announced
The Beyond Burger will be available in more than 50 countries and across
six continents by the end of 2018. For the latest list of places to find
The Beyond Burger and Beyond Sausage, click the where
to find
button on the Beyond Meat website.


Based in Los Angeles, California, Beyond Meat is a privately held
company founded in 2009 with a mission of building meat directly from
plants. Spanning frozen and fresh, Beyond Meat's portfolio of
cutting-edge plant-based proteins are sold at more than 30,000 retail
and food service outlets nationwide. Investors include Bill Gates, actor
and activist Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan
Williams, Kleiner Perkins, former McDonald's CEO Don Thompson, Honest
Tea founder Seth Goldman, Humane Society of the United States, and Tyson
Foods. To stay up to date on the latest, visit
and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook,
Instagram and Twitter.

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