Market Overview

Christmas in the Wizarding World Returns to The Shops at South Town in Utah


After last year's debut, the popular Wizarding World themed retail
experience returns Nov. 1, 2018

Back by popular demand, Warner Bros. Consumer Products (WBCP) and GES
Events will once again bring Christmas in the Wizarding World,
the family-fun Harry Potter-themed retail experience, to Sandy,
Utah. The seasonal store will open at The Shops at South Town on
November 1, 2018, and stay open through January 21, 2019.

This press release features multimedia. View the full release here:

Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience at The Shops  ...

Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience at The Shops at South Town in Sandy, Utah. (Photo: Business Wire)

Christmas in the Wizarding World is reminiscent of the setting
and atmosphere of a wintry Hogsmeade village featuring a specially
curated selection of Wizarding World merchandise. The engaging shop
offers an extensive wand assortment, film-inspired window displays and
an enhanced green screen experience, among other interactive elements.
Key features of the experience include:

  • A wide selection of Harry Potter and Fantastic Beasts and
    Where to Find Them
    ™ merchandise including: specially designed
    holiday ornaments and stockings, house sweaters and robes, Bertie
    Bott's Every-Flavour Beans and Chocolate Frogs, fan-favorite plush
    owls, wands, jewelry and branded collectibles
  • One-of-a-kind merchandise from the highly anticipated film Fantastic
    Beasts: The Crimes of Grindelwald,
    which hits theaters November
    16, 2018
  • Shelves filled with hundreds of precariously stacked Ollivanders™ wand
  • Photo opportunity, featuring a selection of background options from
    the Wizarding World
  • Quaffle Toss activity where guests can practice their Quidditch skills
  • Animated windows throughout the retail experience that will bring the
    iconic shops from the films to life

"Christmas in the Wizarding World at The Shops at South Town
provides fans and shoppers with a magical Harry Potter
experience," said Robin Stapley, VP design and creative, GES Events. "We
are so excited to bring this holiday retail experience back to Utah."

"We are thrilled to host Christmas in the Wizarding World again,
where friends, families and fans can enjoy Christmas in this unique and
memorable way," said Heather Nash, marketing manager at The Shops at
South Town.

After last year's successful debut, Christmas in the Wizarding World was
recognized with a MAXI Award during the 2018 Global Awards sponsored by
the International Council of Shopping Centers. The MAXI Awards showcase
the retail real estate industry's most innovative events, programs and
technologies that add value to shopping centers and companies across the
country. Read
more here

"We are honored to collaborate with a talented group of people and
companies in creating this incredible experience for our guests," said
Najla Kayyem, senior vice president of marketing at Pacific Retail
Capital Partners, the owner and operator of The Shops at South Town.

About the Harry Potter Series

Since 1997, the world has been captivated by the magic of the Harry
Potter stories from J.K. Rowling. When Harry Potter learns on his
eleventh birthday that he is, in fact, a wizard – he is quickly swept up
into the spellbinding world of Hogwarts School of Witchcraft and
Wizardry alongside new best friends Ron Weasley and Hermione Granger. As
the three friends get to grips with Levitation Charms and the rules of
Quidditch, one of the darkest wizards of all time, Lord Voldemort,
returns to threaten the very future of the wizarding world.

The trio must summon all the courage they can for their extraordinary
journey from finding the Philosopher's Stone, battling Basilisks, to
turning back time and the terrifying trials of the Triwizard Tournament.
The discovery of a devastating prophecy and a perilous hunt for
Horcruxes lead them to face the Dark Lord himself when Harry and his
friends must fight to save Hogwarts and the entire wizarding world.

About The Shops at South Town

The Shops at South Town is one of Utah's largest shopping destinations.
Learn more at,

About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation's premier
retail operating groups of large open-air centers and enclosed malls in
the United States. Learn more at

About GES Events

GES Events is part of GES, a Viad Corp (NYSE:VVI) company, and a
global, full-service provider for live events, producing corporate
events, exhibitions, conferences, congresses, exhibits and entertainment
experiences. GES provides a wide range of services, including official
show services, audio visual, cutting-edge creative and design, marketing
and measurement services, and event registration services – all with an
unrivaled global reach. GES partners with leading shows and brands,
including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC,
and CONEXPO-CON/AGG and IFPE. GES' National Servicenter® has been
recognized with certification under the J.D. Power Certified Contact
Center Program℠ for the past nine years, and for the ninth year in a row
Ad Age has named GES as one of the Nation's Largest Experiential/Event
Marketing Agency Networks. For more information visit

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment
Company, extends the Studio's powerful portfolio of entertainment brands
and franchises into the lives of fans around the world. WBCP partners
with best-in-class licensees globally on an award-winning range of toys,
fashion, home décor, and publishing inspired by franchises and
properties such as DC, J.K. Rowling's Wizarding World, Looney Tunes and
Hanna-Barbera. The division's successful global themed entertainment
business includes groundbreaking experiences such as The Wizarding World
of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With
innovative global licensing and merchandising programs, retail
initiatives, promotional partnerships and themed experiences, WBCP is
one of the leading licensing and retail merchandising organizations in
the world.

HARRY POTTER characters, names and related indicia are © & ™ Warner
Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling
and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)

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