Market Overview

Global Photo Printing and Merchandise Market 2018-2022| Growing Demand for Personalized Photo Products to Boost Growth| Technavio


Technavio analysts forecast the global photo printing and merchandise
market to register a CAGR of more than 7% over the forecast period,
according to their latest market research report. However, the growth
momentum of the market is decelerating as the year-over-year growth is

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Technavio has published a new market research report on the global photo printing and merchandise ma ...

Technavio has published a new market research report on the global photo printing and merchandise market from 2018-2022. (Graphic: Business Wire)

The growing demand for personalized mobile device covers is one of the
major trends being witnessed in the global
photo printing and merchandise market 2018-2022
. Increased
demand for smartphones will drive the demand for mobile cases. Also,
with the growth of smartphones, the number of pictures being uploaded
through digital media is also increasing. The rise in the number of
pictures is leading to an increasing number of printouts for posters,
gift cards, photo mugs, and photo mobile cases.

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market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global photo printing and merchandise market is the
growing demand for personalized photo products:

Global photo printing and merchandise market:
Growing demand for personalized photo products

There is a global increase in the gifting culture which is resulting in
an increase in the sale of photo merchandise especially during holidays
such as New Year, Christmas, Halloween, Easter, and Hanukkah. In
addition, festivals along with events such as Father's Day or Mother's
Day are providing opportunities for retailers to increase their sales.
Customizing gifts through personalization, or on-demand printing enable
value addition for ordinary items making them unique and special.

According to a senior analyst at Technavio for research on publishing
and advertising, "The growing number of personalized gift outlets in
shopping malls and hypermarkets is also enhancing the sale of photo
products. Moreover, economic growth and increasing disposable income has
led to an increase in the spending power of consumers leading to an
increase in spending on discretionary product."

Global photo printing and merchandise market:
Segmentation analysis

The global photo printing and merchandise market research report
provides market segmentation by product (photos only, wall décor, photo
cards, calendars, and photo gifts), and by region (North America,
Western Europe, APAC, South and Central America, Eastern Europe, and
ROW). It provides an in-depth analysis of the prominent factors
influencing the market, including drivers, opportunities, trends, and
industry-specific challenges.

The photos only product segment accounted for close to 58% of the market
share in 2017, followed by the remaining four segments with relatively
equal shares of the market.

According to Technavio, over 44% of the market share was contributed by
the Americas in 2017, followed by Western Europe and APAC. The APAC
region is expected to witness a significant increase in its market share
over the forecast period to displace Western Europe as the second
largest market by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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