Market Overview

Global Laundry Care Market 2018-2022 | Product Innovation and Portfolio Extension to Drive Growth | Technavio


Technavio analysts forecast the global laundry care market to grow at a
CAGR of nearly 5% during the forecast period, according to their latest
market research report.

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Technavio has published a new market research report on the global laundry care market from 2018-202 ...

Technavio has published a new market research report on the global laundry care market from 2018-2022. (Graphic: Business Wire)

The emergence of eco-friendly and sustainable products in laundry care
is one of the major trends being witnessed in the global
laundry care market 2018-2022
. Concerns over environmental
pollution are increasing across the globe. Consumers are increasingly
gaining awareness about the environmental issues caused by laundry care
products, including their contribution to water pollution. Therefore,
consumer goods manufacturers are adopting green initiatives by offering
eco-friendly laundry care products.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global laundry care market is product innovation and
portfolio extension:

Global laundry care market: product innovation
and portfolio extension

In the global laundry care market, products with innovative cleaning
technology, features, and utility are priced higher than other types of
regular laundry care products. Superior quality and innovative laundry
care products such as fabric softeners and liquid detergents, which
reduce the effort of consumers, are in high demand worldwide. Moreover,
vendors are strategizing to differentiate themselves from other
competitors and develop laundry care products with unique technology,
packaging, quality, and price. Consequently, such innovative features of
laundry care products will propel the growth of the global laundry care
market during the forecast period.

According to a senior analyst at Technavio for research on cosmetics and
toiletry, "Eco-friendly products are mostly organic in nature and are
made of natural substances rather than artificial additives, chemicals,
artificial preservatives, and synthetics, which are toxic to human
health. At present, several consumers prefer organic and eco-friendly
laundry care products, such as liquid detergents, which are made of
natural ingredients."

Global laundry care market: Segmentation

The global laundry care market research report provides market
segmentation by product (laundry detergent, fabric softener, others),
and by region (the Americas, EMEA, and APAC). It provides an in-depth
analysis of the prominent factors influencing the market, including
drivers, opportunities, trends, and industry-specific challenges.

The APAC held the largest share of the market in 2017, accounting for
more than 36% share, followed by the Americas and EMEA respectively.
APAC is expected to witness a further increase in its market share over
the forecast period while the other two regions will see a decrease in
their market shares by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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