Market Overview

Global Over the Top Market 2018-2022 to Post a CAGR of 17% | Technavio


Technavio analysts forecast the global over the top market 2018-2022 to
grow at a CAGR of more than 17% during the forecast period, according to
their latest market research report.

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Technavio has published a new market research report on the global over the top (OTT) market from 20 ...

Technavio has published a new market research report on the global over the top (OTT) market from 2018-2022. (Graphic: Business Wire)

The adoption of OTT standard is one of the major trends being witnessed
in the global
over the top market
. In recent years, the communication industry
has witnessed unprecedented growth in OTT applications. OTT services
include YouTube, Amazon Prime, Facebook, WhatsApp, Skype, Netflix, and
Viber. Mobile devices such as tablets and smartphones have the
capability of delivering OTT video services to consumers. Some of the
big players in this market are Apple, Alphabet, Microsoft. These
companies are offering innovative content which is expected to attract
more customers and drive the market in the near future.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global over the top market is the increase in the
number of smart connected devices:

Global over the top market: Increase in the
number of smart connected devices

The number of smart connected devices is expected to be more than 20
billion by 2020. As the number of devices increases, it becomes easier
to watch online content on the phone or tablet. Thus, the demand for OTT
should increase as it offers flexibility to end-users in terms of time
and place. Sectors such as education have experienced significant
improvements in business processes with the adoption of Internet of
Things (IoT) analytics.

According to a senior analyst at Technavio for research on IT
professional services, "The variety of devices available in the form
of tablets, smartphones, and connected TVs has led to an increase in
demand for OTT services in the market. This has led to an increase in
the volume of data traffic and the variety of content consumed online.
Earlier the content was limited to music videos but now there is demand
for all sorts of content comprising of TV serials, music shows, sports,
concerts, and live streaming of educational content."

Global over the top market: Segmentation

The global over the top market research report provides market
segmentation by content type (video, text and images, VoIP, and music
streaming), and by region (the Americas, EMEA, and APAC). It provides an
in-depth analysis of the prominent factors influencing the market,
including drivers, opportunities, trends, and industry-specific

According to Technavio, over 42% of the incremental growth will
originate in the Americas, followed by EMEA and APAC respectively. The
online audience is not looking at videos as a mode of entertainment but
as a mode of increasing popularity and making money. In the US, more
than 70% of adults watch online videos on a weekly basis. In addition,
there has been a radical shift in the video content from films of short
duration to those with more informative content and longer duration.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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