Market Overview

Stoli Group Introduces Super-Premium Se Busca Mezcal with Joven, Reposado and Añejo Expressions


Se Busca Joven enters the market having earned 93 points and a gold
medal from the Beverage Testing Institute's International Review of

Today, Stoli Group announced the launch of super-premium Se Busca
Mezcal, marking the company's entrance into one of the fastest growing
super-premium spirits categories. Se Busca is made with 100% Agave
Augustfolia Espadin using a traditional 200-year-old process in San Juan
del Rio, a small town in Oaxaca, Mexico. Balancing rich cooked agave,
gunpowder and mesquite, maestros mezcaleros Rodolfo and Mary Lopez Sosa
handcraft this mezcal through an artisanal production process used by
their family for generations.

This press release features multimedia. View the full release here:

Se Busca Mezcal hits shelves today with Joven, Reposado and Anejo expressions. The products' artwork ...

Se Busca Mezcal hits shelves today with Joven, Reposado and Anejo expressions. The products' artwork was created by Oaxaca artist Eduardo Ramon Trejo. (Photo: Business Wire)

Se Busca means "wanted" and was created to embody the unapologetic,
feisty and impactful rebel spirit of the women of the Mexican
Revolution. At launch, the line will comprise of Joven, Reposado and
Añejo expressions. Se Busca Joven enters the market having received 93
points and a gold medal from
International Review of Spirits
, America's oldest annual
international spirits competition. Judges noted it as "a smooth sipping
mezcal with supple balance and a long finish; this will be very
versatile as a sipper or cocktail component and will be a good
introduction into the category." Se Busca Reposado is aged for 10 months
in French Oak Barrels and holds sweeter notes of coconut, almond and
hazelnut that expertly intertwines with cereal and mesquite, delivering
a rebellious bouquet. The Añejo expression is aged 2 years in French Oak
Barrels, giving it a perfected balance of rich agave and a vigorous
palate of sweet oak, dates, raisins and spicy cooked agave with a
long-textured finish.

Stoli Group Global President & CEO Hugues Pietrini said, "With the rise
of high-end mixology, there is a real demand for high-quality mezcal. Se
Busca is a sophisticated, handcrafted spirit with great potential. We
have seen strong success early on with Cenote Tequila and our team is
primed to build on that with this agave spirit addition."

"Passion is the driving force behind every revolution and this is our
tribute to the battle cry that proved ‘in every revolution there is
love'," added Mary Lopez Sosa. "Our family has overseen production in
Oaxaca for generations and believe we have a dynamic, complex spirit and
hope mezcal fans enjoy Se Busca."

Se Busca comes with a suggested retail price of $39.99 for the Joven,
$44.99 for Reposado and an SRP of $49.99 for the Añejo expression.
Explore "the rebel spirit" via Instagram @sebuscamezcal,
Facebook @sebuscamezcal
and at

About Stoli Group®

Part of SPI
 – one of the world's leading premium spirits businesses – Stoli
 was established in 2013 as the division responsible for the
management, distribution and marketing of SPI's global spirit portfolio.

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