Market Overview

Global Low- and No-calorie Soda Market 2018-2022 | Innovation in Packaging to Boost Demand | Technavio


Technavio analysts forecast the global low- and no-calorie soda market
to grow to USD 22 billion by 2022, according to their latest market
research report.

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Technavio has published a new market research report on the global low- and no-calorie soda market f ...

Technavio has published a new market research report on the global low- and no-calorie soda market from 2018-2022. (Graphic: Business Wire)

The expansion of low and no-calorie range in developing countries is one
of the major trends being witnessed in the global
low- and no-calorie soda market 2018-2022
. Top manufacturers of
carbonated drinks are looking at launching new products with less or no
calories to cater to the increasing demand for healthy beverages.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global low- and no-calorie soda market is the
innovation in packaging:

Global low- and no-calorie soda market:
innovation in packaging

Attractive packaging is one of the key marketing strategies being
adopted to attract consumers. Innovative packaging helps potential
consumers to assess the brand and the product offerings. For instance,
in 2018, THE COCA-COLA COMPANY updated the logo and improved the
packaging for its Diet Cola range. The packaging features colored
vertical stripes for each flavor. Similarly, in 2017, limited edition
can design, which were inspired by fashion, music, and travel appealed
to the brand's 4.1 million weekly consumers and attracted new consumers.

According to a senior analyst at Technavio for research on non-alcoholic
beverages, "Innovative packaging strategies are a sure bet for
drawing new consumers during the forecast period. In addition, the
increasing popularity of low-calorie beverages works to the advantage of
manufacturers as there will be no negative impact of the implementation
of high sugar taxes by governments around the world."

Global low- and no-calorie soda market:
Segmentation analysis

The global low- and no-calorie soda market research report provides
market segmentation by product (with artificial sweeteners and with
natural sweeteners), and by region (the Americas, EMEA, and APAC). It
provides an in-depth analysis of the prominent factors influencing the
market, including drivers, opportunities, trends, and industry-specific

The Americas held the largest share of the market in 2017, accounting
for close to 51% share, followed by EMEA and APAC respectively. EMEA is
expected to witness the maximum increase in its market share over the
forecast period, followed by APAC. Americas is expected to see a
commensurate decrease in its market share by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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