Market Overview

ProShares Launches ETF Focused on Companies Reshaping Online Shopping


ProShares, a premier provider of ETFs, today launched the first ETF
investing only in retailers principally selling online or through other
non-store channels. The ProShares Online Retail ETF (NYSE:ONLN)
focuses on the largest players in the space—iconic companies like Amazon
and Alibaba, whose rise is reshaping the retail world.

"Retail shopping is increasingly moving away from bricks-and-mortar
stores and going digital, and the companies driving sales in this
rapidly growing marketplace present an opportunity for investors," said
Michael L. Sapir, co-founder and CEO of ProShare Advisors, LLC, the
advisor to ProShares. "Rather than investing in an individual company,
investors can now get exposure to Amazon, Alibaba and other global
leaders in online retail with a single ticker: ONLN," Sapir said.

Analysts expect the growth of online retail to continue. Today, about
10% of global retail sales are made online, which leaves a strategy such
as ONLN's with tremendous room for growth. Recent data indicates that
online sales growth could double by 2030.

ONLN expands ProShares' lineup of Retail Disruption ETFs, which includes
ProShares Decline of the Retail Store (EMTY) and ProShares Long
Online/Short Stores ETF (CLIX).

ProShares ETF     Ticker     Exchange     Index
ProShares Online Retail ETF     ONLN     NYSE Arca     ProShares Online Retail Index

More About the ProShares Online Retail Index

ONLN tracks the ProShares Online Retail Index. The index is designed to
measure the performance of publicly traded companies that principally
sell online or through other non-store channels, such as mobile or app
purchases, rather than through bricks-and-mortar store locations. The
index uses a modified market-capitalization weighting approach. The
ProShares Online Retail Index's constituents may include U.S. and
non-U.S. companies listed on a U.S. stock exchange. Companies in the
index must:

  • Be classified as an online retailer, an e-commerce retailer, or an
    internet or direct marketing retailer, according to standard industry
    classification systems.
  • Have a market capitalization of at least $500 million.
  • Have a six-month daily average value traded of at least $1 million and
    meet other requirements.

About ProShares

ProShares has been at the forefront of the ETF revolution since 2006.
ProShares now offers one of the largest lineups of ETFs, with more than
$30 billion in assets. The company is the leader in strategies such as
dividend growth, alternative and geared (leveraged and inverse).
ProShares continues to innovate with products that provide strategic and
tactical opportunities for investors to manage risk and enhance returns.

ProShares is the leader in dividend growth, alternative and geared
(leveraged and inverse) strategies; Source: ProShares, Strategic Insight
and Lipper, based on number of funds and/or assets, as of 12/31/17.
Sources: eMarketer (10% of global retail sales are online); FTI
Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).
The ProShares Online Retail Index includes allocations to Amazon (24%)
and Alibaba (16%) as of 7/2/18.

Any forward-looking statements herein are based on expectations of
ProShare Advisors LLC at this time. Whether or not actual results and
developments will conform to ProShare Advisors LLC's expectations and
predictions, however, is subject to a number of risks and uncertainties,
including general economic, market and business conditions, changes in
laws or regulations or other actions made by governmental authorities or
regulatory bodies, and other world economic and political developments.
ProShare Advisors LLC undertakes no duty to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.

Investing involves risk, including the possible loss of principal. This
ProShares ETF is non-diversified and entails certain risks, including
imperfect benchmark correlation and market price variance, that may
decrease performance. International investments may involve risks from:
geographic concentration, differences in valuation and valuation times,
unfavorable fluctuations in currency, differences in generally accepted
accounting principles, and from economic or political instability.
Investments in smaller companies typically exhibit higher volatility.
Smaller company stocks also may trade at greater spreads or lower
trading volumes, and may be less liquid than stocks of larger companies.
Investments in the consumer discretionary and retailing industries are
subject to risks such as changes in domestic and international
economies, interest rates, competition and consumer confidence;
disposable household income; consumer tastes and preferences; intense
competition; changing demographics; marketing and public perception; and
dependence on third-party suppliers and distribution systems. In
emerging markets, many risks are heightened, and lower trading volumes
may occur. In addition to its investment in the securities of online
retailers, a limited portion of the fund's assets may be held in cash or
money market instruments. Please see the summary and full prospectuses
for a more complete description of risks. There is no guarantee any
ProShares ETF will achieve its investment objective.

Carefully consider the investment objectives, risks, charges and
expenses of ProShares before investing. This and other information can
be found in their summary and full prospectuses. Read them carefully
before investing. Obtain them from your financial advisor or
broker-dealer representative or visit

Solactive AG serves as index calculation agent for this Index and
performs routine daily index calculations and index maintenance (e.g.,
reconstitution, rebalancing, and corporate actions). "Solactive AG," a
registered trademark of Solactive AG has been licensed for use by

ProShares are distributed by SEI Investments Distribution Co. ("SIDCO"),
which is not affiliated with the funds' advisor.

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at