Market Overview

JTV Partners with Synchrony to Offer Customers Retail Financing Options


Partnership to leverage data analytics for consumer loyalty programs

JTV (Jewelry Television), a leading omni-digital retailer of jewelry and
gemstones, has selected Synchrony (NYSE: SYF),
as its strategic provider of consumer financing, the two companies

This press release features multimedia. View the full release here:

JTV selects Synchrony to offer consumer financing options when you just have to have it. (Photo: Bus ...

JTV selects Synchrony to offer consumer financing options when you just have to have it. (Photo: Business Wire)

JTV will partner with Synchrony
on a private label credit card, which offers promotions to incentivize
spend. The partnership will also see the re-introduction of the popular StretchPayTM
payment program. With StretchPayTM customers can spread the
cost of their purchases over a longer period of time at no additional
charge. JTV's 24-hour-a-day, 7-day-a- week live TV programming currently
reaches 85 million U.S. households, complemented by one of the largest,
mobile-optimized e-commerce websites in the country.

"In selecting a consumer financing provider, we were looking for a
trusted partner to accelerate JTV's rapid growth -- and one with the
capabilities to expand our current programs and enhance the customer
experience," said Tim Matthews, CEO, JTV. "As an innovator in the
jewelry and gemstone space, we're passionate about exploring new
opportunities to make it easier for our customers and viewers to
experience our products and this new partnership will enable this."

"Our partnership with JTV allows Synchrony to expand its footprint in
the luxury retail market with an industry disruptor reaching millions of
Americans every day," said Neeraj Mehta, CEO, Payment Solutions at
Synchrony. "We look forward to partnering with JTV to leverage our data
analytics capabilities and enhance the company's consumer financing
programs through the development of new and improved digital and loyalty

For more than 20 years, Synchrony has provided financing to the luxury
jewelry marketplace, which company research finds is a big driver in
making the decision to purchase. A recent Synchrony study on the fine
jewelry industry found four in 10 Synchrony cardholders said they would
have defected to another store if financing wasn't available.

About JTV

JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in
the United States. With a proven 24-year history, JTV leverages an
omni-digital strategy designed to elevate the customer experience
through holistic, digitally-driven touch points, including live TV
programming, 24 hours a day, seven days a week to 85 million U.S.
households, an industry leading mobile optimized e-commerce platform,
and a robust and engaging social media presence. As part of its
commitment to customer satisfaction and the development and distribution
of educational content, the company employs numerous Graduate
Gemologists and Accredited Jewelry Professionals.
is one of the largest jewelry e-commerce websites in the country
according to Internet Retailer's Top 500 list for 2015. For more
information, visit
and JTV's social media channels: Facebook,
and LinkedIn.

About Synchrony

Synchrony (NYSE:SYF) is a premier consumer financial services company
delivering customized financing programs across key industries including
retail, health, auto, travel and home, along with award-winning consumer
banking products. With more than $130 billion in sales financed and 74.5
million active accounts, Synchrony brings deep industry expertise,
actionable data insights, innovative solutions and differentiated
digital experiences to improve the success of every business we serve
and the quality of each life we touch. More information can be found at and
through Twitter: @Synchrony.

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