Market Overview

Clear Eyes® Announces National Partnership with Dress for Success® Worldwide to Enhance 'My Shining Moments' Campaign

Share:

Partnership allows Dress for Success® Worldwide to
help clients build confidence by showcasing their shining moments

Clear Eyes® believes everyone has a unique story behind their eyes and
launched its ‘My
Shining Moment
' campaign in 2017 to celebrate the memorable moments
in life when we look and feel our best, when we truly shine. As a
continuation of this campaign, Clear Eyes® has partnered with Dress for
Success® Worldwide to help its clients commemorate and achieve their own
shining moments. Through this partnership, Clear Eyes® will support the
global nonprofit's mission to empower women to achieve economic
independence through workforce, financial, and leadership education.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180712005837/en/

"As the #1 selling brand of eye drops, Clear Eyes® helps relieve red and
irritated eyes for so many people, helping them look and feel their
best," said Craig Rudner, Brand Director of Eye Care & Oral Care at
Prestige Brands. "We are proud to be working with Dress for Success®,
which does so much to help women every day, giving them confidence to
believe in themselves, and empowering them to be their best selves."

The partnership kicked off at Dress for Success®' Annual Success Summit,
held in Miami, FL, which gathered more than 60 delegates from around the
world. Clear Eyes® provided an array of experiences throughout the three
day leadership conference, including the opportunity for the women to
get their eye portrait taken by renowned photographer Bridges Aderhold,
who has photographed more than 14,000 people's eyes around the world.
The eye photos became part of a visual mosaic that was showcased during
the Summit's Spotlight Legacy Dinner. Clear Eyes® also provided Dress
for Success® delegates with an opportunity to connect and network with
several Miami-based women leaders and influencers at the Clear Eyes® My
Shining Moment Empower Hour. Influencers who participated in the Empower
Hour, spanned fashion, business, and media industries, and included Irma
Martinez, Alejandra Oraa, Sabina Covo and Florencia Jimenez Marcos.

"We are so grateful for the support of Clear Eyes® and all of our
corporate sponsors. Through the generosity of Clear Eyes® we can
continue to help the phenomenal women we serve become their best selves.
These women have overcome life obstacles to realize self-defined success
and taken tangible steps towards attaining economic independence and
self-sufficiency. They are our inspiration, and this support will
provide them with the professional tools to enable them to thrive in
work and beyond," said Dress for Success® Worldwide CEO, Joi Gordon.

The Clear Eyes® My Shining Moment campaign launched last year with a TV
commercial starring actress, singer, and Clear Eyes® spokesperson
Vanessa Williams, who has worked with Clear Eyes® since 2013 and with
Dress for Success® for more than a decade. The campaign sat down with
people with diverse backgrounds and asked them to share their shining
moment and captured their stories as told through their eyes.

"I am excited that Clear Eyes® is working with Dress for Success®. Dress
for Success® is an organization I've worked with for years and its
mission is a great fit for the ‘My Shining Moment' campaign. I believe
the key to discovering your shining moment is to see with your eyes and
feel with your heart – that's how you discover your authentic self – the
person you were meant to be. Dress for Success® provides the tools,
network, and professional attire to help women overcome the obstacles in
their life, so they can shine and become the leaders they were meant to
be," said Williams.

Clear Eyes® will soon be making another big announcement on its next
partnership initiative with Dress for Success® during the prestigious
New York Fashion Week in September. Check back on the Clear Eyes®
website to learn more.

**Photo images available here
or upon request.**

Social Media: @ClearEyes #MyShiningMoment

Clear Eyes®

Clear Eyes® is the #1 selling brand of eye drops. The brand
offers a wide range of eye drops with the balance of ingredients to
relieve eye irritation and provide up to 12 hours of soothing comfort.
Clear Eyes® products are available over the counter at drug,
grocery, mass retail, club and convenience stores nationwide. For more
information, visit www.cleareyes.com.

About Dress for Success®

Dress for Success® is an international not-for-profit organization that
empowers women to achieve economic independence by providing a network
of support, professional attire and the development tools to help women
thrive in work and in life. Since starting operations in 1997, Dress for
Success® has expanded to more than 160 cities in 30 countries. To date,
Dress for Success® has helped more than 1,000,000 women work towards
self-sufficiency. Visit www.dressforsuccess.org to
learn more.

About Prestige Brands Holdings, Inc.

The Company markets and distributes brand name over-the-counter
healthcare products throughout the U.S. and Canada, Australia, and in
certain other international markets. The Company's brands include
Monistat® women's health products, BC® and
Goody's® pain relievers, Clear Eyes® eye care
products, DenTek® specialty oral care products, Dramamine® motion
sickness treatments, Chloraseptic® sore throat treatments,
Compound W® wart treatments, Little Remedies® pediatric
over-the-counter products, The Doctor's® NightGuard® dental
protector, Efferdent® denture care products, Luden's® throat
drops, Debrox® earwax remover, Gaviscon® antacid
in Canada, and Hydralyte® rehydration products and the Fess® line
of nasal and sinus care products in Australia. Visit the Company's
website at www.prestigebrands.com.

View Comments and Join the Discussion!