Market Overview

MONAT Gratitude Initiative Raises More Than $100,000 for Veterans

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MONAT
Gratitude
, the philanthropic movement behind MONAT®
Global
(MONAT), a multinational manufacturer and distributor of
premium hair care products, donated $107,000 to four nonprofits that
help veterans. Representatives from two of the nonprofits, The
Wounded Warrior Project
and The
22 Project
, were in attendance at MONAT's Palooza 2018 to receive
the donation. The funds for this donation were raised through MONAT's
"More Than a Hand Cream" initiative.

MONAT offered More Than a Hand Cream as a limited-edition product with
100% of the gross profits benefitting veterans in need in the US, Canada
and the UK. Recipients include The Wounded Warrior Project, Running 4
Vets and The 22 Project in the United States, Help for Heroes in the UK
and Wounded Warriors Canada. The product was slated to be available from
Memorial Day (May 28) until July 4 but was sold out by June 20.

"MONAT believes strongly in giving back, and this has been our biggest
initiative to date," said Stuart MacMillan, President of MONAT Global.
"Through this limited-edition Gratitude product, we are honoring those
who have given the most by sacrificing their lives and celebrating those
that are still with us today."

The Wounded Warrior Project was founded in 2003 by a group of veterans
and friends who took action to help the injured service men and women of
this generation. Their mission is to honor and empower Wounded Warriors
who incurred a physical or mental injury, illness, or wound during their
military service. WWP knows that the transition to civilian life is a
journey, and they are there every step of the way.

In 2012, the Department of Veterans Affairs Mental Health Services
Suicide Program determined that 22 veterans commit suicide each day in
our country. The 22 Project supports underserved war veterans who have
traumatic brain injuries and are at risk for depression and/or suicide.
In collaboration with physicians, therapists and health care workers,
The 22 Project provides advanced medical treatments to reduce a
veteran's risk of depression and/or suicide at no cost to the veteran.

Help
for Heroes
supports those with injuries and illnesses attributable
to their service in the British Armed Forces. Every penny they raise,
facility they run and activity they offer is to help Veterans and
Service Personnel reach their potential, regain their purpose and have a
positive impact on society. They believe that those prepared to put
their lives second deserve a second chance at life.

Wounded
Warriors Canada's
mission is to honor and support Canada's ill and
injured Canadian Armed Forces members, veterans, first responders and
their families. Whether it is through their mental health challenges,
the pioneering initiatives they fund through third-party partnerships,
or their individual support management Hand Up program, Wounded Warriors
Canada is committed to ensuring they provide a diverse set of programs
and services for wounded soldiers and their families.

Running 4 Vets is a new organization that was founded by veteran Trista
Boyenga with the goal of bringing veterans' organizations together to
better serve and facilitate comprehensive needs of veterans. They host
runs and events to support individuals and groups.

"We are so humbled and thankful for the support from our Market Partners
and everyone who purchased our limited-edition More Than a Hand Cream,"
said Lu Urdaneta, Director, Global Recognition and Gratitude. "We're
grateful that we have the opportunity to give back to men and women who
have sacrificed so much for our freedoms."

Follow MONAT Gratitude on Facebook
and Instagram.
More information about the efforts and philosophy behind Gratitude can
be found at http://monatgratitude.com.

Follow MONAT on Instagram,
Twitter,
Facebook,
Pinterest
and YouTube.
Additional information about the company can be found at its website, www.monatglobal.com.

About MONAT Gratitude

MONAT Gratitude has been an integral piece of the MONAT company culture
since its inception in 2014. This movement has grown from the Urdaneta
family's commitment to instilling gratitude as a core company value.
MONAT Gratitude partners with innovative nonprofit organizations in its
local communities that support efforts under its three pillars:
Families, Children and Education. As a movement, MONAT Gratitude
believes in the power of creating conversations and inspiring a greater
network to take action. Due to the passion of our MONAT Market Partners
and commitment to making gratitude a part of our business, what started
as a series of grassroots volunteering efforts in Miami has spread
across the U.S., Canada and the U.K.

About MONAT Global

MONAT Global is a wholly owned subsidiary of Alcora Corporation, whose
holdings include L'EUDINE Global, an established Direct Selling company
specializing in premium beauty and wellness products throughout the US
and Latin America and B&R Products, Inc., their research, development
and manufacturing Laboratory subsidiary. All three companies are
headquartered in and around Miami, Florida. MONAT was founded in 2014 to
enter the multi-billion dollar haircare market and provides
groundbreaking opportunities through a novel Social Marketing approach
to Direct Sales. The company offers a unique and exciting business model
and one of the most generous compensation plans in the U.S., Canadian
and U.K. markets.

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