Market Overview

Soccer Great (and Mom) Mia Hamm Partners with Schwan's to Deliver Mealtime Tips & Smiles to Young Athletes & Their Families


SCHWAN'S HOME MEAL ADVANTAGE™ Campaign Marks 20 years of Supporting
the National Sports Center and Young Soccer Players from around the U.S.
& World

Home Service, Inc.
is partnering with legendary soccer great Mia
Hamm to provide young athletes and their families with tips on serving
delicious, balanced and easy-to-make meals. Hamm is serving as Schwan's
brand ambassador during the month of July for its Home Meal
campaign, joining young athletes at the Schwan's USA CUP®
international youth soccer tournament and at a Minnesota United match,
as well appearing in a series of social media videos featuring mealtime
tips from her home.

"I have a passion for supporting youth soccer programs and have
fond memories of playing at the National Sports Center, so when Schwan's
asked me to join them at the Schwan's USA CUP, I couldn't refuse," Hamm
said. "I'm really excited to be a part of this event and help these
young players build their love of the game."

On Wednesday, July 18, Hamm will join Schwan's at the largest youth
soccer tournament in the Western Hemisphere, Schwan's USA CUP, held at
the National Sports Center in Blaine, Minn. While there, she will sign
autographs and present the Schwan's Cares™ About Soccer Sweepstakes
grand prize to one lucky team. The winning team will be recognized at
the event and have their tournament entry fees covered by Schwan's. To
qualify, players and their families created a fundraising campaign for
their team expenses through the Schwan's Cares program.

Also on July 18, Hamm will attend Minnesota United's match against New
England Revolution at TCF Bank Stadium, where she will visit with the
Schwan's Youth Club of the Match, a local youth soccer team recognized
during the game as one that makes a positive impact within the
community. Tickets for the game are available at MNUFC.COM.

"At Schwan's, we are celebrating more than 20 years as the signature
sponsor of Schwan's USA CUP and our growing partnership with Minnesota
United FC on their youth soccer initiatives," said Pat Anderson, vice
president of marketing and sales for Schwan's. "What better way to
celebrate than to bring a legendary soccer player and mom to meet with
young athletes and fans and share tips on how families can fuel up with
Schwan's delicious and easy meals all season long?"

Investing in Youth Athletics, Building Healthy Communities
has a long-standing legacy of supporting exceptional efforts to promote
youth education and leadership development and provide essential
services that advance healthier communities where employees live and
work. The company has served as the title sponsor for the USA CUP for 20
years and has invested more than $8 million in the National Sports
Center during this time.

The company is also partnering with Minnesota United FC on the Schwan's
Youth Soccer Club of the Match
, a program developed to highlight
youth soccer clubs that demonstrate how their team positively impacts
their local community. In addition, Schwan's is joining with the
University of Minnesota's Gopher women's soccer team in the fall of 2018
to sponsor the Home Field Kids Crew, a new community initiative that
will bring young women soccer players to Elisabeth Lyle Robbie Stadium
on campus.

Schwan's Cares Fundraisers at Work in the Community
Schwan's Cares program helps local communities raise funds for local
educational, non-profit and youth-sports programs, raising more than
$12.5 million since 2006. The primary benefits of participating in a Schwan's
 fundraising program is that people can raise money
quickly and easily by earning up to 40 percent cash back on Schwan's
orders. Other benefits include that it's entirely online; there are no
order forms, no money handling, no product sorting, and products are
delivered by a friendly Schwan's representative.

To learn more about Schwan's Cares, visit

About Schwan's Home Service, Inc.
Schwan's Home Service,
Inc., a subsidiary of Schwan's Company, markets and distributes more
than 300 high-quality frozen foods through home-delivery and mail-order
services. Popular product lines include the company's Signature
ice cream, pizza, premium meats and seafood, ethnic specialties,
breakfast items and desserts. Based in Minnesota, Schwan's has more than
400 local sales and distribution centers across the continental United
States. To learn more, visit,
download the Schwan's mobile app, or call 1-888-SCHWANS
(1-888-724-9267). Join the conversation on TwitterFacebook and Instagram.

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