Market Overview

Atlanta Super Bowl Host Committee Teams with WonderRoot to Kickoff a Large-Scale Civil Rights and Social Justice Initiative


The Atlanta
Super Bowl Host Committee
and the City of Atlanta have united with
arts and advocacy organization WonderRoot
to launch a large-scale community initiative titled "Off The Wall." The
project will produce up to 30 public murals to capture the past,
present, and future of Atlanta's historic civil rights legacy and
current social justice movements. The complete collection of works will
become part of the City of Atlanta's permanent public art collection.

"The Atlanta Super Bowl Host Committee is very proud to partner with
WonderRoot to create ‘Off the Wall' as part of our Legacy 53 mission,"
said Brett Daniels, COO, Atlanta Super Bowl Host Committee. "Our aim is
to embrace our city's rich civil rights heritage as well as bring people
together to celebrate the unique diversity of our city in a lasting way."

The Atlanta Super Bowl Host Committee selected WonderRoot as its partner
because it is a well-established organization that connects with civic
groups to develop arts programs that respond to community needs and art
works that are relevant to the entire city. The design of each "Off The
Wall" mural will be developed through a series of direct, facilitated
community conversations that artists will attend, using a facilitation
guide authored by WonderRoot and Carlton Mackey, director of the Ethics
and The Arts Program at Emory University Center for Ethics and Dr.
Karchaik Sims-Alvarado, founder of Preserve Black Atlanta. Participating
communities will take many different forms and expressions based on
identity, geography, and affinity. They will be encouraged to share
their life experiences and relationships to civil rights and social

"We believe that art has the power to transcend boundaries and barriers
of race, religion, gender, and many other forms of social difference,"
said WonderRoot Executive Director Chris Appleton. "It has the ability
to honor the past and activate a new future, bringing people together
across lines of social difference to advance social change."

Currently, the murals are slated to be installed in two specific
sectors, in the neighborhoods of Vine City, English Avenue, and
Castleberry Hill that border Mercedes-Benz Stadium where the game will
be played, and in the downtown district where tourists and Atlanta
residents mix daily. Other locations will be announced.

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