Market Overview

Talage Introduces Fully Automated Insurance Purchase and Comparison Solution for Small Businesses


Partnerships with major B2B investors and insurance firms signal
promising future for tech company.

fully automated software platform that helps small business owners
compare and instantly purchase an increasing range of commercial
insurance policies—today announced that their operation has secured
investment from key partners and will now offer expanded services to a
network of small businesses and providers across the country.

Described by the company's founders as an "insurance agency the way it
should have always been" and favorably compared to
price-comparison-and-shopping services like Expedia and Kayak—but for
insurance—Talage has earned praise for reducing costs, extending
convenience and cutting proverbial red tape for small businesses with
limited time but significant need for coverage.

Founded in 2015 by Adam Kiefer, Matt Donovan and Zachary Draper, Talage
has quickly made a name for itself among insurance carriers, business
owners and investment firms alike. The software company has partnered
with eight carriers (including Chubb, Employers, Travelers and
Markel)—earning the attention of fintech and venture capital firms
including lead investor Merus Capital, as well as Acceleprise, Battle
Born Ventures and Western Technology Investment (WTI).

"Talage is great to work with, and has exceeded expectations with our
small business lead generation programs thanks to their technology,
workflow and customer experience," said Chris Champlin, Director of
Alternative Distribution at Employers Insurance. "We are excited about
their vision for the future and how easy they are making it for small
business owners to purchase workers' compensation insurance."

Meaningfully differentiating Talage from its competitors is the software
platform's seamless path to purchase for insurance policies that range
from property and liability insurance to workers' compensation. If
business owners want to compare and purchase a policy that's right for
them, they can confidently do so using Talage—extending a line of
convenience that saves companies time and money.

"Talage is excited to announce our seed round as it gives us the
opportunity to bring our digital marketplace to small businesses across
the country," Kiefer said. "Through our partnerships with top-rated
insurance carriers, Talage meets the demands of a smarter business owner
looking for not only speed and convenience, but transparency through

The company's growing portfolio of insurer partnerships, licenses to
operate in 44 states with expansion to 50 imminent, and investment from
venture capitalist and accelerators whose portfolios include highly
successful fintech and B2B solutions like Symphony Communication,
Womply, and Natero signal confidence in Talage's expanding software
offering and potential value to a market in need of significant reform.


Talage is the digital marketplace for small business insurance. Talage
connects business owners directly to insurance carriers, allowing them
to save time and money when purchasing workers' comp, liability and
property coverage. Today Talage has partnered with eight AM Best A Rated
insurance carriers including Chubb, Markel, Travelers, Employers, CNA,
ICW, Acuity and Atlas General. Talage is backed by Merus Capital,
Acceleprise, Battle Born Ventures and Western Technology Investment.

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