Market Overview

Monetate Named a "Strong Performer" In Experience Optimization Platform Industry Report


Company Received Highest Possible Score from Leading Global
Research Firm in Supporting Services and Partner Ecosystem Criteria

the worldwide leader in personalization, today announced it has been
named a Strong Performer in the Forrester Research, Inc. report, "The
Forrester Wave™: Experience Optimization Platforms, Q2 2018
." The
company was among eight top experience optimization platform (EOP)
vendors selected to be evaluated in the Wave, and was recognized as a
Stronger Performer. Specifically, Monetate received the highest score
possible in six categories of evaluation criteria, including supporting
services, partner ecosystem, and platform integration.

The report examined the current state of the EOP market at a time when
online testing, behavioral targeting, and recommendations – which
enterprises once approached as isolated projects and point solutions –
have merged. To evaluate and recognize the vendors enabling this
transition, the Wave assessed participants based on a comprehensive set
of 24 evaluation criteria, which were grouped into three high-level
buckets: current offering, strategy, and market presence. As part of the
firm's rigorous review process, Forrester also analyzed vendor surveys,
conducted customer reference calls, participated in product demos, and
examined expert interviews.

In its report, Forrester noted: "With its newly refurbished platform,
Monetate seeks to [drive meaningful interactions with individuals]
across all touchpoints, using everything shared between the
customer-brand relationship." It goes on to say that Monetate "scores
well within all major categories, particularly for overall platform
experience" and that "it's no surprise then that most of its customers
use each of the product's key EOP capabilities."

As a personalization pioneer specializing in ecommerce for
consumer-facing brands, Monetate provides its 300 global clients with
more than a decade of expertise in creating individualized, omnichannel
customer experiences. The company is a leading EOP provider in the
retail industry, having helped brands secure more than one billion
purchases through the influence of its personalization platform. With
the Monetate
Intelligent Personalization Engine
, Monetate can analyze more than
one million data points per second to help brands make more informed
decisions about how to engage with their customers on an individual
basis – whether via a product recommendation, creative treatment,
special offer, or dynamic copy. Monetate provides clients with the
technical capabilities needed for them to truly optimize experiences,
and also the dedicated services teams required to assist brands as they
engage with their customers across touchpoints. In a world of increasing
customer expectations for personalized interaction, brands are looking
to build maturity in how they engage with their customers, and Monetate
– with years of experience in providing world-class support services –
helps them throughout this journey.

"Forrester's recognition of the Monetate platform and services
underscores our company's commitment to ensuring global retailers and
leading ecommerce brands are creating the best possible experiences for
their customers using personalization," said David Brussin, Founder and
Chairman. "In the 10 years since Monetate was founded, the retail
industry has evolved sizably to address the expectations of consumers,
and we've consistently innovated to meet the market's growing needs. As
an EOP ‘Strong Performer,' we look forward to maintaining our
competitive advantage by ensuring Monetate clients are capitalizing on
the full capabilities of our platform and services team and, as a
result, are creating more enjoyable, individualized experiences for

The full Forrester Wave™: Experience Optimization Platforms, Q2 2018 is
available for download on Monetate's website here.

About Monetate
Monetate, the global leader in
personalization software for consumer-facing brands, enables marketers
to create experiences with improved relevance for every customer,
increasing their engagement and boosting business outcomes.

The Monetate Intelligent Personalization Engine makes it easy to test
and optimize, segment and target, recommend products, and even create
true 1-to-1 experiences. With all this in one solution, marketers have
the flexibility to leverage proven approaches to personalize the
customer experience across web, email, mobile apps, in-store and other
touch points for all aspects of the customers' experience with your

The most complete, powerful, and easiest solution for optimizing and
personalizing your customers' experiences, Monetate's platform is:

  • Open, so you can use all of your data wherever it sits, push a
    decision to any touchpoint, and pull the results back into your
    data/analytics infrastructure
  • Real-time, to enable interactions based on a customer's in-session
    behavioral and event data that get their attention in increasingly
    narrow buying windows
  • Simple, making it easy to increase the relevance of offers, creative,
    and products you put in front of your customers
  • Powered by artificial intelligence, giving you the power to operate at
    1-to-1 scale, for real

Founded in 2008, with offices in the U.S. and Europe, Monetate is used
by leading brands around the world and influences billions of dollars in
revenue every year for QVC, Newegg, Timberland, Carnival, The North
Face, and hundreds of other market leaders.

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