Market Overview

Brandometry™ Rings NYSE Closing Bell for Brand Value ETF (BVAL)


BVAL offers exposure to leading brands with unrealized value

in partnership with Exponential ETFs, will be ringing The Closing Bell®
at the New York Stock Exchange today, Tuesday, June 19, 2018, to
celebrate the first anniversary of the Brand
Value ETF (NYSE:

"BVAL helps investors know when to own strong brands. We use qualitative
and financial signals to identify and invest in strong, but undervalued
brands, which we find to be highly resilient," says Larry Medin,
Brandometry's Founder and CEO. "Qualitative measures like brand value
are not included in financial statements, yet they are proven leading
indicators of future growth."

Tracking the EQM Brand Value Index, BVAL is designed to invest in
companies with well-known brands whose value has not yet been realized
by their stock price.

"We are thrilled to have CoreBrand Data underpinning the BVAL Index,"
says Hampton Bridwell, CEO of Tenet Partners. "Over our 28 years of
measuring more than 1,000 corporate brands, our team at Tenet has
illustrated the magnitude of intangible value not accounted for with
traditional financial analysis. A company's brand power and brand equity
are the least understood assets in publicly traded companies, yet its
brand can be the greatest tool for unlocking shareholder value and
sustainable cash flow."

BVAL was collaboratively launched a year ago by Brandometry and
Exponential ETFs on June
13, 2017

"Businesses build brands because ‘Brand' generates demand. Now investors
can mine the value created," says Susan Avarde, Co-Founder of
Brandometry and former Head of Global Brand, Citigroup Inc.

About Brandometry

Brandometry provides research for advisors and clients striving for
excess returns by signaling when to own leading brands. Brandometry has
pioneered a new, non-traditional index based on "Brand." The EQM Brand
Value Index (Index Ticker: .BVAL), combines qualitative brand signals
with financial data to show the full picture of a company's investment

About Exponential ETFs

Exponential ETFs offers exchange traded funds that utilize
differentiated approaches to investing and seeks to provide superior
results for investors. Backed by over 30 years of ETF industry
expertise, Exponential ETFs are built and managed using the industry's
best practices, and are overseen by an experienced product management
team and an industry leading capital markets infrastructure.

About Tenet Partners

The underlying analysis of the BVAL Index includes a cross reference to
historical brand value metrics provided by Tenet Partners, a highly
recognized authority on brand evaluation and brand valuation that
currently analyzes over 1,000 US publicly traded companies comprising
the Tenet℠ CoreBrand® Index. The CoreBrand methodology is aligned to ISO
standards and reviewed by the Marketing Accountability Standards Board
(MASB) MMAP auditors.

An investor should consider the Fund's investment objectives, risks,
charges and expenses carefully before investing. The prospectus or
summary prospectus contain this and other important information about
the Fund and are available at or by calling 1-800-617-0004.
Please read the prospectus or summary prospectus carefully before

Investing involves risk. Principal loss is possible. The Index
relies heavily on proprietary quantitative models as well as information
and data supplied by third parties (Models and Data). Because the Index
is composed based on such Models and Data, when such Models and Data
prove to be incorrect or incomplete, the Index and Fund may not perform
as expected. As with all index funds, the performance of the Fund and
its Index may differ from each other for a variety of reasons. For
example, the Fund incurs operating expenses and portfolio transaction
costs not incurred by the Index. In addition, the Fund may not be fully
invested in the securities of the Index at all times or may hold
securities not included in the Index. The Fund has the same risks as the
underlying securities traded on the exchange through the day.
Redemptions are limited and commissions are charged on each trade, and
ETFs may trade at a premium or discount to their net asset value.

Shares of the Brand Value ETF may be sold throughout the day on the
exchange through any brokerage account. However, shares may only be
redeemed directly from the Fund by Authorized Participants, in very
large creation/redemption units. There can be no assurance that an
active trading market for shares of an ETF will develop or be maintained.

Alpha, often considered the active return on an investment,
gauges the performance of an investment against a market index used as a

Cash flow is the net amount of cash and cash-equivalents moving
into and out of a business.

The EQM Brand Value Index has a proprietary method of analyzing
unrealized value to identify companies whose share value has not been
fully recognized by the U.S. markets. The index is rules-based and
equally weights constituent companies exhibiting a discount of brand and
intangible asset value to market cap and show operational efficiency.
The Index measures the performance of up to 50 publicly-traded U.S.
companies based on a proprietary analysis of the value of their brand
relative to their market capitalization.

It is not possible to invest directly in an index.

Exponential ETFs, a registered investment adviser, serves as investment
adviser to the Brand Value ETF, and is paid a fee for its services.

The Brand Value ETF is distributed by Quasar Distributors, LLC.

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