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SME Bundling Strategies for Operators: Building an ICT Portfolio for SMEs - ResearchAndMarkets.com

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The "SME
Bundling Strategies for Operators: Building an ICT Portfolio for SMEs"

report has been added to ResearchAndMarkets.com's
offering.

"Bundling ICT and traditional connectivity services provides
a significant opportunity for operators to differentiate themselves and
boost their SME portfolios."

Operators are in a unique position to sell ICT services with traditional
connectivity, but are currently doing so with limited success. Operators
will need to carefully select opportunities, form partnerships and make
acquisitions to gain the necessary capabilities, and reform sales and
support channels to be able to capitalise on this considerable
opportunity.

This report answers the following questions.

  • What are the challenges hindering operators' potential in the ICT
    market?
  • What are the best methods for operators to use to overcome these
    challenges and penetrate the ICT market?
  • What are the best methods for selling these services alongside
    traditional connectivity?
  • What reforms to sales and support structures are needed for this
    transition to be effective?

Who Should Read this Report

  • Strategy teams and individuals from operators' enterprise or SME
    divisions that are interested in exploring the opportunities in the
    SME and ICT market.

Key Topics Covered:

  1. Executive Summary
  2. Report Overview
  3. Product Selection
  4. Acquisitions And Partnerships
  5. Sales And Support Strategies
  6. Appendix: Operator Case Studies

Companies Featured

  • TDC
  • Telefnica
  • Vodafone

For more information about this report visit https://www.researchandmarkets.com/research/8mqlts/sme_bundling?w=4

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