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Middle East and North Africa Connected Consumer Survey 2017: Focus on OTT and Digital Economy Services - ResearchAndMarkets.com

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The "Connected
Consumer Survey 2017: OTT and Digital Economy Services in Middle East
and North Africa "
report has been added to ResearchAndMarkets.com's
offering.

Adoption of ecommerce in MENA continues to increase: 28% of respondents
make frequent online purchases, but the next tier of customers will be
more challenging to serve due to infrastructural limitations.

This report focuses on aspects of Connected Consumer Survey that relate
to the behaviour, preferences and plans of smartphone users in the
Middle East and North Africa (MENA). In particular, it focuses on
respondents' usage of over-the-top (OTT) communications and digital
economy services.

This report answers the following questions:

  • Which OTT communications apps are used most in MENA?
  • How does consumer usage of OTT communications services compare with
    the use of traditional services in MENA?
  • What are the main payment mechanisms for ecommerce in MENA?
  • Which organisations are consumers in MENA most willing to trust with
    their personal data?
  • What are the trends in operator-led mobile money service usage in MENA?

Key Questions Answered in this Report

  • Which OTT communications apps are used most in MENA?
  • How does consumer usage of OTT communications services compare with
    the use of traditional services in MENA?
  • What are the main payment mechanisms for ecommerce in MENA?
  • Which organisations are consumers in MENA most willing to trust with
    their personal data?
  • What are the trends in operator-led mobile money service usage in MENA?

Who Should Read This Report

  • Operator-based strategy executives and marketing managers who are
    interested in understanding consumer market trends, and the changing
    role of operators as communications and digital service providers.
  • Market intelligence and research executives in service providers that
    are responsible for understanding end-user trends and supporting
    business units in identifying and addressing new opportunities in
    mobile communications, ecommerce, payments, and identity management.
  • Equipment/device manufacturers and software providers that want to
    identify end-user trends in service and device usage and help their
    operator customers to better address market opportunities in mobile
    services and services related to ecommerce and payments.

Geographical coverage:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

For more information about this report visit https://www.researchandmarkets.com/research/9g9vpb/middle_east_and?w=4

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