Market Overview

Equitable Family Insurance Group Proudly Announces the Addition of Dan Acker, President & Chief Marketing Officer


Equitable Family Insurance Group ("EFIG") announces today the
appointment of G. Daniel Acker as president and chief marketing officer.
Stephen Hilbert, EFIG's chairman and CEO, stated, "I couldn't be more
pleased to welcome Dan Acker to Equitable Family Insurance Group. Dan is
recognized as one of the true leaders in our industry. The addition of
Dan Acker further validates our strategy of building a unique and
exciting life, annuity and supplemental health insurance organization."

Before joining Equitable, Acker served as president of Sentinel Security
Life Insurance Company. While at Sentinel, Acker was responsible for
growing the employee base from 13 to over 150, and assets from $50
million to over $800 million. This growth was a result of Acker's
leadership in creating several new products for the senior market,
including Medicare supplement, fixed and index annuities, and hospital
indemnity plans. Acker also expanded the agent distribution network to
over 16,000 appointed agents. During this time, he also successfully
started a third-party administrator and an independent marketing
organization. Prior, Acker worked for Educators Mutual Insurance, rising
to become assistant vice president of finance.

"I am excited about this opportunity," stated Acker. "Equitable has a
long history of providing exceptional products and service to the senior
market, and I look forward to helping the company expand into new
product lines and grow third-party administration through Triad
Insurance Administrators. Equitable is primed for a new era of growth."

Acker resides in Salt Lake City, Utah, with his wife and two children.
He is a member and past president of the Utah Chapter of Insurance
Accounting and Systems Association ("IASA"). He is also a board member
for the Life Insurers Council, and holds an MBA from Westminster College
in Salt Lake City and a bachelor's degree in Finance from the University
of Utah.

EFIG is comprised of Equitable life and Casualty, Equitable National
Life, Sterling Investors Life and Triad Insurance Administrators.

View Comments and Join the Discussion!