Market Overview

Fifth Third Bancorp Increases Its Prime Lending Rate to 5 Percent

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Fifth Third Bancorp (NASDAQ:FITB) announced that it is increasing its
prime lending rate to 5 percent, effective immediately.

The rate was last changed on March 21, 2018 when Fifth Third increased
its prime lending rate from 4.5 percent to 4.75 percent.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of March 31, 2018, the Company had
$142 billion in assets and operated 1,153 full-service Banking Centers
and 2,459 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North
Carolina. In total, Fifth Third provides its customers with access to
more than 54,000 fee-free ATMs across the United States. Fifth Third
operates four main businesses: Commercial Banking, Branch Banking,
Consumer Lending and Wealth & Asset Management. Fifth Third is among the
largest money managers in the Midwest and, as of March 31, 2018, had
$363 billion in assets under care, of which it managed $37 billion for
individuals, corporations and not-for-profit organizations through its
Trust and Registered Investment Advisory businesses. Investor
information
and press
releases
can be viewed at www.53.com.
Fifth Third's common stock is traded on the Nasdaq® Global Select Market
under the symbol "FITB." Fifth Third Bank was established in 1858.
Member FDIC.

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