Market Overview

Mercedes-Benz Launches Broadest Luxury Vehicle Subscription Plan in the U.S. with "Mercedes-Benz Collection"


Luxury Vehicle Subscription Service to Launch as Pilot in Nashville
and Philadelphia

Mercedes-Benz today launched Mercedes-Benz Collection, providing
the broadest offering of any luxury automaker for those drivers who
prefer the variety and convenience of a subscription service. A
collaboration between Mercedes-Benz USA, Mercedes-Benz Financial
Services USA and Mercedes-Benz dealers, Mercedes-Benz Collection allows
subscribers to switch between different types of vehicles depending on
their needs or lifestyle. The service is available as a pilot in two
cities: Nashville, TN and Philadelphia, PA.

This press release features multimedia. View the full release here:

Mercedes-Benz Collection (Photo: Business Wire)

Mercedes-Benz Collection (Photo: Business Wire)

"We're always looking to stay ahead of our customers' needs and wants,
as well as to bring new people to the brand," said Dietmar Exler,
president and CEO for MBUSA. "We know there is a market opportunity for
people who would like the ability to move in and out of vehicles,
depending on what they need or want at a particular point in time, or
who don't want to own a vehicle right now. That's why we are excited to
test the waters with Mercedes-Benz Collection."

"Customer's appetites are changing when it comes to how they access
products and services, and our financial and mobility services are
evolving to fit those demands. Adding Mercedes-Benz Collection's
subscription services to our product portfolio is a natural fit," said
Geoff Robinson, vice president, Mercedes-Benz Financial Services USA
LLC. "We are working to provide one of the most diverse offerings in the
market today and expect to learn a lot from this pilot."

There are three tiers in the program – Signature, Reserve and Premier –
with two offered in each city and prices ranging from $1,095 to $2,995
per month (depending on city/level). Subscribers pay a one-time
activation fee of $495 and may then choose from all the vehicle body
styles offered in that subscription tier, including Mercedes-Benz SUVs,
sedans, coupes, cabriolets, roadsters and wagon models. Each tier also
allows access to the company's popular high-performance Mercedes-AMG

The Mercedes-Benz Collection works through a combination of the
new Mercedes-Benz Collection app and a local concierge. Once
subscribed, customers initiate vehicle exchanges, concierge
communication and other actions via the app. Concierge staff then ensure
the delivery is consistent with the details and preferences in the
customer's profile. Subscribers can access any type of vehicle within
their tier with no mileage limitations. The monthly subscription fee for
the tier also includes insurance, 24/7 roadside assistance and vehicle

How It Works:

  • Those interested can download the Mercedes-Benz Collection app via the
    Apple App Store or Google Play Store and hit "Sign up"
  • Users then create an account (provide a credit card, select a plan and
    provide a picture of the driver's license associated with the account).
  • Information is verified, and driving and credit history are checked
    (subscriber may be contacted with any questions). In most cases, the
    application is processed and the subscriber is contacted within one
    business day.
  • Subscriber is contacted to find out his or her vehicle needs and
    desired delivery time and location. After the first delivery,
    subscribers put their requests in via the app. Requests received by
    noon can typically be fulfilled the next day.
  • Concierge delivers the new vehicle washed, with a full tank of gas and
    takes away the previous vehicle.

Further information on Mercedes-Benz Collection is available at

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for
the distribution, marketing and customer service for all Mercedes-Benz
products in the United States. MBUSA offers drivers the most diverse
lineup in the luxury segment with 15 model lines ranging from the sporty
CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG

MBUSA is also responsible for Mercedes-Benz Vans and smart products in
the U.S. More information on MBUSA and its products can be found at,

Accredited journalists can visit our media site at
Follow us on Twitter @MBUSAnews

About Mercedes-Benz Financial Services USA LLC

Mercedes‐Benz Financial Services USA LLC, headquartered in Farmington
Hills, Michigan, with Business Center Operations in Fort Worth, Texas,
provides brand‐specific financial products and services for
Mercedes‐Benz and smart automotive dealers and their retail customers.
In the U.S. trucking industry, it conducts business as Daimler Truck
Financial and provides flexible financial products and services for
Daimler Trucks North America commercial vehicles branded Freightliner,
Western Star, Thomas Built Bus and Mitsubishi Fuso Truck of America,
Inc. It is a company of the Daimler Financial Services Group,
headquartered in Stuttgart, Germany, which is one of the leading
financial services organizations worldwide and was ranked fifth out of
25 on the list of the World's Best Multinational Workplaces by the Great
Place To Work Institute in 2016. Mercedes-Benz Financial Services USA
LLC was also named one of the 100 Best Workplaces for Millennials in
2015 and 2016, and one of the 100 Best Workplaces for Women in 2016 by
Great Place to Work and For more information, please visit

View Comments and Join the Discussion!