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Aubrey Daniels International Celebrates 40-Year Anniversary


Aubrey Daniels International Celebrates 40-Year Anniversary

Aubrey Daniels International (ADI), a leading workplace consultancy dedicated to improving the safety and business performance of companies worldwide, celebrates its 40-year anniversary.

PR Newswire

ATLANTA, May 15, 2018 /PRNewswire-PRWeb/ -- Aubrey Daniels International (ADI), a leading workplace consultancy dedicated to improving the safety and business performance of companies worldwide, celebrates its 40-year anniversary.

"We are proud to celebrate this milestone of working with national and global organizations who have embraced the science of behavior and understand the positive and profound impact its application has had not only on their business, but more importantly on their people," expressed Tom Spencer, President and CEO.

In May, 1978, Dr. Aubrey C. Daniels set out to change the way the world works, one company at a time. His early success as a clinical psychologist led to his vision for applying the scientific principles of human behavior in the workplace. Because of his ground-breaking work, he is considered to have coined the phrase "performance management" to describe the technology for managing both behavior and results. Today, his company, Aubrey Daniels International, offers a broad range of science-based behavioral services to guide and accelerate business and safety performance.

Among the key services ADI provides to its clients are Behavioral Leadership and Safety Solutions. Through Behavioral Leadership Solutions, ADI develops leaders to create work environments that motivate and sustain the behavior change needed to achieve business success. ADI's Safety Solutions services offer support to organizations and their employees in using sound behavioral principles to achieve and maintain exemplary safety performance, including attention on safety leadership and safety culture.

A mainstay of ADI is the weeklong leadership skills workshop, Applications of Behavioral Leadership. More than 800 companies and 10,000 leaders, managers, and change agents have built their skills and improved their approach to managing people through this foundational workshop. Specifically, they have been educated on the science of behavior and how to apply behavioral principles in the workplace.

"Our success and longevity as an organization can be wholly attributed to our commitment to the science of behavior," stated Founder, Aubrey C. Daniels. "The advantage of using methods based on scientifically proven principles is that they work every time!"

In celebration of ADI's 40 years, the ADI Store is offering 40% off the purchase of up to 10 books now through May 31, 2018. ADI leaders have authored many powerful books to support organizations in tackling their biggest challenges. Titles include Dr. Daniels' bestselling Bringing Out the Best in People, Performance Management: Changing Behavior That Drives Organizational Effectiveness, and Other People's Habits, as well as Safe by Accident: Leadership Practices that Build a Sustainable Safety Culture, co-authored with Judy Agnew. To take advantage of this offer, visit the ADI Store and use code HAPPY40 at checkout.


Founded in 1978 and headquartered in Atlanta, Aubrey Daniels International (ADI) works globally with a diverse spectrum of clients, including many of the Fortune 500. It helps accelerate the business and safety performance of companies worldwide by using positive, practical approaches grounded in the science of behavior and engineered to ensure long-term sustainability. ADI supports its clients in driving strategy execution while fostering employee engagement and positive accountability at all levels of an organization.


SOURCE Aubrey Daniels International

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