Market Overview

Triangle Rewards™ from Canadian Tire Corporation is now live across Canada


Triangle Rewards™ from Canadian Tire Corporation is now live across Canada

Canada NewsWire

Collect and redeem Canadian Tire Money® at more places with one of Canada's
best, no fee loyalty programs

New Triangle app helps manage loyalty and credit card accounts, view and activate offers

MONTREAL, May 11, 2018 /CNW/ - Canadian Tire Corporation recently unveiled Triangle Rewards, one of Canada's best, no fee loyalty programs. Triangle Rewards is now available and Canadians who aren't yet members can pick up a Triangle card in-store at any participating retailer, including Canadian Tire, participating L'Équipeur stores and Essence+ or by signing up at or downloading the Triangle app.

"Triangle Rewards is about making life easier, including the process to participate," says Shawn Stewart, Vice President, Loyalty and Customer Insights, Canadian Tire Corporation. "There are more than 23,000 associates across participating retailers in-store and online ready to help Triangle members get the most out of their everyday shopping."

Current My Canadian Tire Money members, Options Mastercard and Options World Mastercard cardholders are already part of Triangle Rewards and can continue using their existing cards, key fob or the Canadian Tire app, making it easy and seamless for them to participate in the enhanced program. Select customers with an existing Options Mastercard or Options World Mastercard will receive a Triangle branded Mastercard. Others will be sent a Triangle Mastercard when their current credit card expires.

Triangle Rewards allows members to collect Canadian Tire Money online or in-store on qualifying purchases at more than 1,300 locations and redeem it at more than 1,000 locations:



  • Canadian Tire and
  • Participating L'Équipeur stores and
  • Fuel purchases at Essence+
  • Triangle World Elite Mastercard holders also collect:
    • 3% back in Canadian Tire Money on grocery store purchases (on first $12,000/yr., except Walmart/Costco)
    • 5 cents back per litre on regular fuel and 7 cents per litre on premium fuel at any Essence + location
    • 1% back everywhere else they shop
  • Canadian Tire
  • Participating L'Équipeur stores


  • For an easy step-by-step guide, visit and/or the Triangle app
  • Customer service agents are standing by at 1 800 226 8473 to help members looking for extra assistance


  • Triangle Rewards members will benefit from no receipt returns, personalized offers and content, and the ability to track transactions and Canadian Tire Money balances
  • Triangle™ Mastercard® and Triangle™ World Elite Mastercard® cardholders can earn 10 times the rewards on qualifying purchases at Canadian Tire and participating L'Équipeur stores when they use one of these credit cards

The Triangle app provides members with the ability to view personalized offers in one central location. The app also allows for management of loyalty accounts and credit cards from anywhere, so members can track credit card and loyalty transactions at the same time and view and activate offers.

The app is available for Apple and Android devices from the Apple App Store and Google Play Store.

For more information, visit

Canadian Tire Corporation, Limited, (TSX:CTC) (TSX:CTC) or "CTC," is a family of businesses that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, Sports Rousseau, L'Entrepôt du Hockey, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The approximately 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by the Company and its local dealers, franchisees and petroleum retailers. For more information, visit


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