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Long Island SEO Firm, fishbat, Explains How Pillar Pages Can Help Your Overall SEO Strategy

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Long Island SEO Firm, fishbat, Explains How Pillar Pages Can Help Your Overall SEO Strategy

PR Newswire

NEW YORK, May 9, 2018 /PRNewswire-iReach/ -- Long Island SEO company, fishbat, explains pillar pages and how they're changing content marketing. Businesses can use this information to maximize their SEO strategy as it relates to content creation and blogging.

As the way users search for information on the internet changes, content marketing changes. Hence, the dawn of pillar pages.

What is a pillar page?

A pillar page is a page that contains a lot of breadth but very little depth. It's one, long, single page wherein all the topics you want to rank for are discussed. A pillar page is essentially a "landing page" for all your content. It will be where you introduce people to all the topics you want to rank for and how you direct them to more in-depth content on the topics you cover.

How does a pillar page impact content planning?

Your pillar page impacts how you organize the content you create and promote. In some ways, it forces marketers to think about the future at the get-go because all the topics you want to rank for eventually need to be considered upfront as they go into your pillar page. Of course, your pillar page can be updated like any blog post can be updated. But, the idea is to present a unified vision as early on as possible so that subsequent topic clusters are covered in your main "landing page" or pillar page.

How do pillar pages affect SEO?

In one word? Organization. Pillar pages create organization. They create an epicenter around which other content pieces are written. Google likes pillar pages because they encourage organization and create a clean user experience. When you link in-depth posts on a topic back to the topic as it was covered in your pillar page, your hyperlinks make more sense, and Google's algorithm notices that and rewards it.

ABOUT FISHBAT

fishbat Long Island SEO company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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