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Hospitality Technology Opens Nominations for 2018 MURTEC Breakthrough Awards


Hospitality Technology (HT) magazine is now accepting nominations for the 2018 MURTEC Breakthrough Awards, honoring restaurant companies for outstanding achievement in business innovation.

NEWARK, N.J. (PRWEB) May 21, 2018

Hospitality Technology (HT) magazine is now accepting nominations for the 2018 MURTEC Breakthrough Awards. The MURTEC Breakthrough Awards honor restaurant companies for outstanding achievement in business innovation. The awards are presented to operators for leveraging groundbreaking technology and innovative strategies to improve customer engagement and/or the overall enterprise. The MURTEC Breakthrough Awards are sponsored by NovaDine, an enterprise-class digital and mobile ordering solution provider to the restaurant industry.

Now in its 13th year, the MURTEC Breakthrough Awards will be presented at the MURTEC Executive Summit, a sister event to MURTEC (Multi-Unit Restaurant Technology Conference).

"Technological innovation has always been a central component of the Breakthrough Awards," Dorothy Creamer, editor of Hospitality Technology magazine, explains. "The MURTEC Executive Summit with its tagline, ‘The Business of Technology," emphasizes how forward-looking restaurant companies are increasingly using technology to build an ongoing dialogue with guests and staff inside and outside of the physical restaurant. Companies that do so are better positioned for future growth as the world changes and customer and employee expectations shift."

The submission deadline is Friday, July 6, 2018. MURTEC Breakthrough Awards are given in two categories:

Enterprise Innovator – This is presented to the company that has leveraged a specific strategy or technology beyond standard practice to improve overall restaurant operations. Results should reveal an increase or marked improvement in efficiency, cost savings, etc. Areas of innovation can include, but are not limited to: back-office and/or front-of-house applications, labor management, point-of-sale technologies, cloud computing, and enterprise-grade mobile applications.

Customer Engagement Innovator – This is presented to the company that has leveraged a specific strategy or technology to increase guest satisfaction, loyalty, and/or brand reputation. Potential concepts can include, but are not limited to: mobile applications, social networking, loyalty and CRM.

To nominate a company, please fill out the nomination form at no later than July 6, 2018. Winners shall be notified on or about July 31, 2018, and awards will be presented at the MURTEC Executive Summit on October 17, 2018, in Nashville. Technology vendors are encouraged to nominate restaurant companies, but are not themselves eligible to receive an award.

"NovaDine is pleased to support the MURTEC Breakthrough Awards," says George Istfan, founder and chief software architect, of the Raleigh, N.C.-based NovaDine. "In a time when technology is steering the customer experience, we look forward to what the Breakthrough Award nominees will highlight for the restaurant industry. Programs like this support growth in innovation and align with our mission to enhance the industry through technology."

The MURTEC Executive Summit, held October 17-19, 2018, in Nashville, is produced by Hospitality Technology, and is a sister event to MURTEC (Multi-Unit Restaurant Technology Conference). The Summit is an intimate gathering of senior-level executives, unique from other technology events in the industry. The format and content is designed to draw in technology thought leaders and influencers in a program that prioritizes group discussions, two-way dialogue, and collaboration amongst both peers and sponsors.

Past HT Breakthrough Award Winners Include:
P.F. Chang's China Bistro (2017)
The ONE Group (2017)
Twin Peaks Restaurants( 2017)
Outback Steakhouse (2016)
Fun Eats and Drinks LLC (2016)
Panera (2015)
Firehouse Subs (2015)
Chili's Grill & Bar (2015)
Jersey Mike's Franchise Systems (2014)
Truluck's Restaurant Group (2014)
Fleming's Prime Steakhouse & Wine Bar (2013)
Tony Roma's (2013)
Legal Sea Foods (2012)
Jersey Mike's Franchise Systems (2012)
Subway Restaurants (2011)
Domino's Pizza, LLC (2011)
Jack in the Box (2010)
ERJ Dining, LLC (2010)
Fleming's Prime Steakhouse & Wine Bar (2010)
Morton's Restaurant Group (2009)
T.G.I. Friday's (2009)
Hard Rock International (2009)
Cara Operations (2008)
uWink (2008)
Marco's Pizza (2008)
Legal Sea Foods (2007)
Ruth's Chris Steakhouse (2007)
Kahala – Cold Stone Creamery (2007)
Jason's Deli (2006)
Noodles & Co (2006)
Buca, Inc. (2006)

About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, HT-NEXT and MURTEC Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by Chicago-based EnsembleIQ.

About NovaDine
NovaDine provides enterprise-class POS integrated digital and mobile ordering solutions to multi-unit restaurant operators. Multiple prominent chain restaurants like Panda Express, Pollo Tropical and Taco Bueno have deployed the feature-rich turn-key solution to support their online and mobile ordering since the company's founding in 2007. To date, more than 25 million orders have been processed for clients, across multiple continents, in multiple languages. NovaDine is an innovator in the marketplace with unique features like its patented Group Ordering; the recently introduced full menu/order/POS integration with Grubhub; and Delivery As A Service integration with Grubhub, UberRush, Postmates and DoorDash. For more information, visit

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