Market Overview

The Family Handyman Launches Second Annual Ultimate Shed Campaign; Multi-Platform Program Further Expands Brand's Digital Engagement among Millennial Audiences


New Partner Honda Generator Joins LP
Building Products For Annual Shed Campaign

The Family Handyman, the leading multi-platform producer of home
improvement content and how-to advice for Do-It-Yourself (DIY)
enthusiasts, is launching its annual Ultimate Shed campaign,
incorporating new brand sponsors and engaging online elements that are
helping the brand drive digital growth for new and existing audiences
such as millennials.

In conjunction with the brand's annual Ultimate Shed issue (on
newsstands June 19), The Family Handyman teamed up with LP
Building Products
(LP) for the second consecutive year and Honda
as a first-time sponsor for the multi-platform digital
and video consumer experience. This year's sports themed Ultimate Shed –
The Game Day Shed – will include a custom landing page in the
publication's digital destination,, where the
building plans, construction materials and a visual step-by-step guide
for building the shed will be featured. In 2017, more than 2,200 DIY
enthusiasts downloaded the plans for the Ultimate Shed. The site also
will include a video tour of the shed with Travis Larson, senior editor
of The Family Handyman, along with a
time-lapse video
of the shed build.

To drive audience engagement to the site, The Family Handyman
will promote this year's Ultimate Shed across Facebook, Twitter,
Instagram, YouTube and Pinterest.

Most recently,, reached 4.6 million unique visitors
during the month of February 2018, a 41.1 percent increase from the same
time last year and the highest increase among its competitive set.
Notably, the site saw a 121 percent increase in traffic from millennials.

Social media has also contributed to the growth of The Family
audience. The publications' Instagram, YouTube and
Pinterest channels have all expanded their reach. On Instagram, the
brand gained 9,282 followers in March 2017, a 443 percent growth from
the same time last year. On YouTube, The Family Handyman gained
11,271 channel subscribers, a 141 percent increase from March 2017.
During the last quarter of 2017, The Family Handyman ranked #1 on
Pinterest for engagement (actions per post) among all measured
magazines, according to The Association of Magazine Media's Q4 2017
Social Media Report.

"Our audiences of DIY enthusiasts are constantly looking for new ideas
and inspiration for their home improvement projects," said Gary Wentz,
Editor-in-Chief of The Family Handyman. "We've had great success
in connecting with the DIY audience online, and our Ultimate Shed has
played an important role in building that audience and developing deeper
relationships with the DIY community, paving new opportunities for our

As part of its partnership with LP, The Family Handyman used LP®
Outdoor Building Solutions® materials to construct the shed.
Additionally, The Family Handyman created sponsored videos
featuring LP products that will be featured on the shed's custom content
site in June.

"Partnering with The Family Handyman for their Ultimate Shed
issue brings a very natural connection between LP Outdoor Building
Solutions sheds and today's DIY enthusiasts," said Parry Grimm, a
business development analyst for LP Building Product. "We're excited to
be a part of their integrated experience for the second consecutive

In addition to LP's continued partnership for the annual shed campaign,
the multi-platform program has also attracted first-time sponsor Honda
Generators, marketed by Honda Power Equipment. Honda offers a complete
line of generators for consumer and commercial applications—models that
produce between 1,000 and 10,000 watts of smooth, dependable power for
recreation, construction, rental, and emergency use. Honda provided its
newest Super Quiet Series generator, the EU2200i, as the remote
power source at the site for the shed construction—running both rugged
power tools and charging sensitive electronic gear. Post-construction,
this generator also powers the shed.

"The all-new Honda EU2200i Super Quiet Series inverter generator
is designed to be the most versatile and reliable portable model for
work, home or play, making it the ideal power partner for The Family
Ultimate Shed program," said David Bush, Senior Marketing
Strategist for Honda Generators.

The Game Day Shed will be featured in The Family Handyman's
annual July/August shed issue on newsstands June 19, 2018.

For more information about The Family Handyman please visit

About The Family Handyman

The Family Handyman is the DIYer's best friend, offering a
variety of print and digital resources for do-it-yourself homeowners.
Our forte is accurate and complete how-to instructions for improving
homes, yards and vehicles. We publish The Family Handyman magazine, the
oldest and largest publication for DIYers, and a variety of newsstand
publications in addition to this web site. The Family Handyman is part
of the Reader's Digest Association family of brands, including Taste of
Home, Birds & Blooms, and of course Reader's Digest.

About LP Building Products

Louisiana-Pacific Corporation is a leading manufacturer of quality
engineered wood building materials including OSB, structural framing
products, and exterior siding for use in residential, industrial and
light commercial construction. From manufacturing facilities in the
United States, Canada, Chile and Brazil, LP products are sold to
builders and homeowners through building materials distributors and
dealers and retail home centers. Founded in 1973, LP is headquartered in
Nashville, Tennessee, and traded on the New York Stock Exchange under

About Honda Power Equipment

Honda Power Equipment, a division of American Honda Motor Co., Inc.,
markets a complete range of outdoor power equipment, including outboard
marine engines, general-purpose engines, generators, walk-behind and
robotic lawn mowers, pumps, snow blowers, tillers and trimmers for
commercial, rental and residential applications.

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