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Blue Apron Appoints Tim Bensley as Chief Financial Officer

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Bensley brings over three decades of experience in diverse finance
and strategy leadership roles

Blue Apron Holdings, Inc. (NYSE:APRN) today announced the appointment of
Tim Bensley as Chief Financial Officer, with an expected start date of
May 21. A veteran finance executive, Bensley brings to Blue Apron over
30 years of diverse finance and strategy leadership experience,
including deep expertise in the consumer packaged goods and food retail
industries. As CFO, he will lead financial operations across the
company, reporting directly to Chief Executive Officer Brad Dickerson
and serving on the company's executive leadership team.

Bensley most recently served as CFO of Acosta, Inc., a private-equity
backed company with more than 30,000 employees in 100 locations globally
that provides multi-channel sales, marketing and business intelligence
services to many of the world's leading food and consumer packaged goods
companies.

Prior to joining Acosta, Bensley spent 29 years at PepsiCo, Inc.
Starting at the Frito-Lay North America division, he progressed over
five years through various roles in supply chain operations. Bensley
spent the next 15 years in various finance leadership positions at
Frito-Lay North America, heading the FP&A, Supply Chain Finance and
Sales Finance organizations before being promoted to CFO of Frito-Lay
Canada in 2005. In 2007, he moved to PepsiCo's headquarters in Purchase,
NY to lead the Corporate Strategy Group and was appointed CFO of
Pepsi-Cola North America in 2008. In 2010, Bensley was promoted to CFO
of PepsiCo Americas Foods, a division of PepsiCo with approximately $23
billion in revenue at such time. He was appointed Senior Vice President
of PepsiCo Global Transformation in 2012, a global task force charged
with leading and managing organizational change of PepsiCo's global
operating model and core business processes.

"Following a rigorous search for a CFO who can make an immediate impact
on our business, I am thrilled to have Tim join our team," said Brad
Dickerson, Blue Apron CEO. "Tim brings over three decades of exceptional
leadership experience, including a track record of delivering against a
growth agenda with a positive impact on business results, and relevant
expertise in the food and consumer packaged goods space. He will play an
instrumental role in helping us achieve our strategic goals as we
continue on the path of taking transformative actions to drive strong
and sustainable growth."

"I am excited to join the passionate and dynamic team at Blue Apron,"
said Bensley. "The company has reached an inspiring inflection point,
and as CFO I look forward to contributing to the company's growth as we
build on recent progress in our core business while expanding our
powerful brand to new channels and new consumers."

Bensley received a Bachelor's degree in Engineering from the United
States Military Academy at West Point. Upon graduating, he spent five
years as an Officer in the U.S. Army, where he progressed to Captain and
served as a Company Commander. He also holds a Master's degree in
Project Management from Boston University.

About Blue Apron

Blue Apron's mission is to make incredible home cooking accessible to
everyone. Launched in 2012, Blue Apron is reimagining the way that food
is produced, distributed, and consumed, and as a result, building a
better food system that benefits consumers, food producers, and the
planet. The Company has developed an integrated ecosystem that enables
the Company to work in a direct, coordinated manner with farmers and
artisans to deliver high-quality products to customers nationwide at
compelling values.

Forward-Looking Statements

This press release includes statements concerning Blue Apron Holdings,
Inc. and its future expectations, plans and prospects that constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. For this purpose, any
statements contained herein that are not statements of historical fact
may be deemed to be forward-looking statements. In some cases, you can
identify forward-looking statements by terms such as "may," "should,"
"expects," "plans," "anticipates," "could," "intends," "target,"
"projects," "contemplates," "believes," "estimates," "predicts,"
"potential," or "continue," or the negative of these terms or other
similar expressions. Blue Apron has based these forward looking
statements largely on its current expectations and projections about
future events and trends that it believes may affect its business,
financial condition and results of operations. These forward-looking
statements speak only as of the date of this press release and are
subject to a number of risks, uncertainties and assumptions including,
without limitation, risks related to its announced management and
organizational changes, the continued service and availability of key
personnel, its ability to expand its product assortments by offering
additional products for additional consumer segments, the Company's
anticipated growth strategies, anticipated trends and challenges in its
business, and its expectations regarding, and the stability of, its
supply chain, and the risks more fully described in the Company's
Quarterly Report on Form 10-Q for the quarter ended March 31, 2018 filed
with the U.S. Securities and Exchange Commission (the "SEC") on May 5,
2018 and other filings that Blue Apron may make with the SEC in the
future. Blue Apron assumes no obligation to update any forward looking
statements contained in this press release as a result of new
information, future events or otherwise.

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