Market Overview

Parade Technologies Releases Automotive-Grade eDP Timing Controller for LCD Displays up to 4K Resolution

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Upgraded Tcon chip extends Embedded DisplayPort (eDP) into automotive
display applications

Parade
Technologies
, Ltd. (OTC:4966), a leading high-speed
interface, video display, and touch controller IC supplier, today
announced the DP667V,
a new automotive grade selection of the company's popular DP667 eDP
Timing Controller (Tcon). The DP667V meets the rigorous automotive
AEC-Q100 stress test qualification requirements and operates over an
ambient temperature range of -40 to +105 deg C.

The DP667V is ideally suited for larger, high-resolution displays
typically used for automotive infotainment and navigation display
applications including center console placement. The device is designed
to enable LCD panels with a resolution up to 4Kx2K, and two devices can
be used for panel resolutions up to 8Kx2K. Up to 30-bit color is
supported enabling superior image quality.

The DP667V includes a built-in eDP (Embedded DisplayPort) receiver that
supports up to four lanes of the HBR2 link rate of 5.4 Gbit/sec. Only
one lane, or one wire pair, of the high-speed interface is required to
support a 1080p or 1920x1080 resolution panel at 60 frames-per-second
and 24-bit color depth. All four lanes are used for 4Kx2K resolution.

The eDP interface provides direct-connect compatibility with many SoC
devices and other video source ICs that provide the common eDP digital
audio/video output. Because the eDP interface data is already
serialized, in many automotive use cases this avoids the need for
additional proprietary serializer and de-serializer chips to transport
the data stream across the box-to-box interface. The VESA eDP Standard
includes a link training protocol that adjusts transmitter signal
characteristics to compensate for signal degradation within the signal
path. This enables the eDP interface to be used directly chip-to-chip,
including through the box-to-box cable, with a total reach 2 meters or
more, depending on bit rate and channel properties. Reach can be further
extended through the use of repeater devices.

"Because of its wide adoption in the notebook PC and tablet industry,
eDP has become the standard interface for high resolution embedded
panels in devices other than smart phones," said Jimmy Chiu, Executive
VP of Marketing at Parade Technologies. "Automotive makers are now
designing future car interiors with larger, higher-resolution panels
that consumers have grown accustomed to and now want in their cars. This
has created a new demand and new market for eDP panels that meet
automotive quality and environmental requirements."

Availability

The DP667V is available in a 13x13mm DRQFN RoHS and halogen free
package. Samples are shipping now.

About Parade Technologies

Parade Technologies, Ltd. (OTC:4966) is a leading fabless
supplier of mixed-signal ICs for a variety of popular display, touch
controller, and high-speed interface standards used in computers,
consumer electronics and display panels. Parade's IC products serve the
growing demand for DisplayPort™, eDP™ (Embedded DisplayPort), HDMI®,
SATA, PCI Express and USB ICs for display, touch, storage and interface
applications.

Parade leverages its close relationships with market-leading Tier-1 OEMs
to develop ICs that provide unique system capabilities. Many of the
company's devices integrate proprietary technologies that offer superior
system signal integrity, advanced system integration and enhanced power
efficiency. As a result of the company's "standards-plus" design
philosophy, Parade ICs have been designed into products offered by
nearly every leading computer and display vendor worldwide.

Parade Technologies, Inc., is a wholly owned US-based subsidiary of
Parade Technologies, Ltd. Parade Technologies, Inc. can be reached at
(408) 329-5540, or on the Internet at http://www.paradetech.com.

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