Market Overview

Videology Announces Conditional Sale to Amobee as Part of Voluntary Chapter 11 Restructuring Process


Anticipated Transaction will Provide Pathway for Videology's Future
Growth by Improving Financial Position and Ensuring Seamless
Continuation of Business Operations

Today, Videology, a leading software provider for converged TV and video
advertising, announced the filing of voluntary petitions for relief
under Chapter 11 of the U.S. States Bankruptcy Code. Concurrent with the
filing, Videology announced that it has entered into a conditional asset
purchase agreement with Amobee. Pursuant to the s363 process, all
qualifying interested parties with respect to Videology's assets will
have an opportunity to submit a higher offer to be evaluated by

Scott Ferber, Founder and CEO, Videology, stated, "We are confident that
today's transaction represents the best path forward for Videology and
is in the best interests of all our stakeholders. Most importantly, we
anticipate it being seamless for our valued clients and partners, while
providing Videology the financial stability and strategic position to
drive future growth."

Ferber continued, "Over the past decade Videology has successfully
established ourselves as a leading provider of the software for the
convergence of TV and video and have built a client list comprised of
some of the biggest names on both demand and supply-side of the market.
However, the industry is only in the early-stages of the TV and video
advertising transformation that we were built to power, and it will take
resources, capital and time to help transform a market as large as TV.
The bottom line is that these moves put us in the best possible position
to achieve our ambitious goals, and we remain dedicated to our mission
of driving outstanding advertising results for our customers during this
process – without interruption."

The transaction was unanimously approved by the Videology Board of
Directors. The close of the transaction is subject to court approval and
other conditions.

Cole Schotz P.C. is serving as Videology's bankruptcy counsel.

About Videology:

Videology ( is a leading software provider for
converged TV and video advertising. By simplifying big data, we empower
marketers and media companies to make smarter advertising decisions to
fully harness the value of their audience across screens. Our math and
science-based technology enables our customers to manage, measure and
optimize digital video and TV advertising to achieve the best results in
the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose
investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle
Ventures, and Valhalla Partners. Videology is headquartered in New York,
NY, with key offices in Baltimore, Austin, Toronto, London, Paris,
Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

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