Market Overview

Showcase Cinemas Launches Fandango Partnership with 'Fandango Fridays' FREE Popcorn Deal

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Customers to Receive FREE Popcorn with Fandango Ticket Purchase for
All Showcase Cinemas on Select Fridays in May

Showcase
Cinemas
, a world leader in the motion picture exhibition industry
with nearly 400 screens throughout the Northeast, today announced
the company's first-ever partnership with Fandango,
the world's leading online movie ticketer. To celebrate the partnership,
Showcase will launch "Fandango Fridays" on May 11th in tandem
with the online ticketing offerings for films such as "Avengers:
Infinity War," "Deadpool 2" and "SOLO: A Star Wars Story."

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180508005390/en/

Buy Tickets and Get a Free Regular Popcorn! (Graphic: Business Wire)

Buy Tickets and Get a Free Regular Popcorn! (Graphic: Business Wire)

Beginning in May, Showcase Cinemas customers will have the option to
purchase tickets on Fandango for all theatre locations. For those guests
who book their Friday movie tickets through Fandango, they will receive
a FREE regular popcorn upon arrival. This deal will be available
exclusively for Showcase Cinemas customers for three consecutive
Fridays, including May 11th, 18th and 25th.
Fandango advance ticketing and reserved-seat options will be available
for Showcase Cinemas theatres in the U.S., spanning across
Massachusetts, Connecticut, Rhode Island, New York, New Jersey and Ohio.

"We are excited to launch our new partnership with Fandango and their
industry-leading ticketing platforms via our Showcase Cinemas ‘Fandango
Fridays' promotion. We can think of no better way to kick off the summer
movie-going season than to offer free popcorn for three Fridays in May,"
said Mark Malinowski, Vice President of Marketing for National
Amusements.

"Fandango is proud to partner with exhibition leader Showcase Cinemas to
present an outstanding entertainment experience for our many fans," says
Fandango SVP, Chief Commerce Officer Kevin Shepela. "We are excited to
kick off ‘Fandango Fridays' with Showcase Cinemas, highlighting
Fandango's many innovations, conveniences and payment options so that
Showcase guests can easily discover movies and buy tickets on the latest
online, mobile, social, AI bot and voice assistant platforms."

Showcase Cinemas' customers can now purchase their tickets and reserve
seats, in select theaters, at the time of purchase through Fandango,
allowing for more convenience and time to enjoy their unparalleled
movie-going experience. Through a wide variety of food and drink
options, state-of-the-art technology and advance ticketing platforms,
Showcase offers the latest enhancements in movie-going. Showcase's movie
technology offerings include: XPLUS – Showcase's proprietary
large-format auditorium featuring Dolby Atmos™ sound and the most
advanced laser projection and screen technology; REALD™ 3D; IMAX®; and
MX4D® - the sight, sound, motion and sensory experience that allows
guests to "feel" the movies.

To participate in Showcase Cinemas' "Fandango Fridays" promotion and get
their free popcorn, moviegoers can visit Fandango.com and/or download
the Fandango app to book their tickets through the month of May.

*Although tickets will be available for purchase through Fandango,
Showcase SuperLux will not be a participating "Fandango Friday's"
location.

About Showcase Cinemas
Showcase Cinemas is a world leader in
the motion picture exhibition industry, operating more than 948 movie
screens in the U.S., U.K., Argentina and Brazil under the Showcase,
Cinema de Lux, and SuperLux brands. With 29 theatre locations in the
United States and 81 worldwide, Showcase Cinemas delivers the finest
entertainment experience, offering the best in comfort, dining and
viewing. Visit them at www.showcasecinemas.com.

About Fandango
Fandango is the ultimate digital network for
all things movies, serving consumers with best-in-class movie
information, ticketing to more than 40,000 screens globally, movie
trailers and original video content for movie discovery, and home
entertainment. Its portfolio reaches more than 67 million unique
visitors per month worldwide, with 210 million app downloads in the U.S.
and Latin America, and includes popular movie properties Flixster,
Rotten Tomatoes and the Tomatometer™ rating, and Fandango Movieclips,
the No. 1 movie trailers and content channel on YouTube. Also part of
the Fandango family are Latin America's leading online ticketers, Ingresso.com
and Fandango Latin America (formerly Cinepapaya) – extending Fandango's
reach to Brazil, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and
Bolivia.

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