Market Overview

Mitsubishi Motors Promotes Mark Chaffin to Chief Operating Officer for North America


Motors North America, Inc
. (MMNA) today announced that Mark Chaffin
will succeed Don Swearingen as Chief Operating Officer (COO),
responsible for vehicle sales, dealer network, marketing, and public
relations reporting to President and CEO, Fred Diaz.

This press release features multimedia. View the full release here:

Mark Chaffin will succeed Don Swearingen as Chief Operating Officer (COO) for MMNA. (Photo: Business ...

Mark Chaffin will succeed Don Swearingen as Chief Operating Officer (COO) for MMNA. (Photo: Business Wire)

"Mark will be instrumental in this time of growth and change for
Mitsubishi Motors," said Fred Diaz, President and Chief Executive
Officer. "With nearly three decades of experience, I am confident he
will help us achieve the business goals we have set for the

Chaffin started at MMNA in 2007 as the Director of Parts Operations
where he successfully helped grow sales and improve operational
efficiency in the business unit. In 2013 he was promoted to Vice
President of Fixed Operations responsible for the reputation, efficiency
and profitability of the Parts and Service department. Prior to joining
MMNA, Chaffin worked for Mazda North America and Kia Motors America.

Chaffin's appointment became effective on May 1, 2018. Don Swearingen
will remain with MMNA in an advisory role until his previously announced
retirement on June 1, 2018.

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation is a global automobile company based in
Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks,
electric and plug-in hybrid electric vehicles. Since the Mitsubishi
group produced its first car more than a century ago, we have
demonstrated an ambitious and often disruptive approach, developing new
vehicle genres and pioneering cutting-edge technologies. Deeply rooted
in Mitsubishi Motors' DNA, our brand strategy will appeal to ambitious
drivers, willing to challenge conventional wisdom and ready to embrace
change. Consistent with this mindset, Mitsubishi Motors introduced its
new brand strategy in 2017, expressed in its "Drive your Ambition"
tagline – a combination of personal drive and forward attitude, and a
reflection of the constant dialogue between the brand and its customers.
Today Mitsubishi Motors is committed to continuous investment in
innovative new technologies, attractive design and product development,
bringing exciting and authentic new vehicles to customers around the

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