Market Overview

Direct Selling Market is on the Rise


Direct Selling Market is on the Rise News Commentary

PR Newswire

NEW YORK, April 10, 2018 /PRNewswire/ --

In early 2017, the World Federation of Direct Selling Associations (WFDSA) reported that global direct sales increased 1.9% from US$179.2 billion in 2015 to $182.6 billion in 2016. The direct selling system comprised of consultants who work on their own, but affiliate themselves with a company that uses the channel, retaining the freedom to run a business on their own terms. Consultants and sales representatives form strong personal relationships with potential customers, mainly through direct discussions and demonstrations. The WFDSA also indicates that the United States is the largest direct selling market, valued at US$35.5 billion in 2016, while China takes the 2nd place at US$33.9 billion. Sharing Services, Inc. (OTC:SHRV), Avon Products, Inc. (NYSE:AVP), Natural Health Trends Corporation (NASDAQ:NHTC), Nature's Sunshine Products, Inc. (NASDAQ:NATR), Insignia Systems, Inc. (NASDAQ:ISIG

A report by Forbes comments on the role technology and social media is expected to play in the direct selling market. "Direct selling companies can tap into this power by live streaming on a regular basis. Maybe it's the CEO of the company sharing the latest inspirational success stories, or a top consultant conducting weekly sales training sessions. It could be a tutorial on using the latest new products offered, or even just humorous glimpses into what company executives do in their free time," Forbes reported.

Sharing Services, Inc. (OTC:SHRV) last week reported breaking news that, "gross sales for the one month of February exceeded total sales for the past quarter. February sales are to be reported at just over $1.1 million, representing another new milestone and diligence in executing the company's corporate growth strategy.

"We are very excited that after just our third month since launching our incredible health and wellness division we have achieved sales of just over $1.1 million dollars," stated CEO John "JT" Thatch. "Our team members have executed our go-to market strategy flawlessly, and our customers have accepted these products with enthusiasm into the marketplace."

He added, "In the future, we will continue to exceed our goals by not just putting record-breaking revenues on the books but bringing satisfaction to our customers by providing them with all the best products and training available."

Sharing Services continues to gain traction in the direct selling industry, in which the company owns, operates or controls an interest in companies that offer services ranging from manufacturing, processing, training and travel benefits. In recent months, the company has taken several steps to support its pursuit of international expansion, including establishing a new corporate headquarters to accommodate growth as well as entering into a joint-venture agreement to market its Elepreneur Brand and products in Asia. Moving forward, the company anticipates continued momentum and brand building on a global scale."

Robert Oblon, chairman of Sharing Services, added, "We exceeded our goals this past month as we continue our record-breaking pace within direct selling, but our best-in-class products and services are proving the concept on our very unique Blue Ocean Strategy."

Avon Products, Inc. (NYSE:AVP) is the company that for 130 years has proudly stood for beauty, innovation, optimism and, above all, women. Avon products include well-recognized and beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft, and Advance Techniques sold through nearly 6 million active independent Avon Sales Representatives. Direct selling at Avon is about Representatives constantly connecting to and building personal relationships with new customers as well as other Representatives. Avon is one of the world's largest direct sellers. In February 15, 2018, the company announced its results for the fourth quarter and fiscal year ended December 31, 2017. Total Revenue was relatively unchanged at $1.6 billion. Active Representatives and Ending Representatives declined 2% and were relatively unchanged, respectively.

Natural Health Trends Corporation (NASDAQ:NHTC) is an international direct-selling and e-commerce company that markets premium quality personal care, wellness, and "quality of life" products under the NHT Global brand. The Company is headquartered in Los Angeles, California and operates subsidiaries throughout Asia, the Americas, and Europe. In February, the company announced its financial results for the fourth quarter and full year ended December 31, 2017. Total revenue of $46.1 million decreased 26% compared to $62.3 million in the fourth quarter of 2016, and increased 15% compared to $40.1 million in the third quarter of 2017. Revenue from the Company's Hong Kong operations, which represented 86% of total revenue, was $39.6 million, a decrease of 29% compared to $56.1 million in the fourth quarter of 2016, and an increase of 13% compared to $35.0 million in the third quarter of 2017.

Nature's Sunshine Products, Inc. (NASDAQ:NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products through a global direct sales force of more than 500,000 active independent Managers, Distributors and customers in more than 40 countries. Nature's Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety and efficacy on the market today. The Company has three reportable business segments that are divided based on the characteristics of their Distributor base, similarities in compensation plans, as well as the internal organization of NSP's officers and their responsibilities. Last month, the company reported its financial results for the fourth quarter ended December 31, 2017. Net sales of $88.3 million increased 5.2 percent, compared to $84.0 million in the fourth quarter of 2016.

Insignia Systems, Inc. (NASDAQ:ISIG) markets in-store advertising products, programs and services primarily to both consumer packaged goods manufacturers and retailers. Insignia provides at-shelf media solutions in over 21,000 retail outlets, inclusive of grocery, mass merchants and dollar. Last year, the company announced the nationwide launch of freshADSSM, a first of its kind marketing program positioned within the produce department. freshADSSM was developed in partnership with Twist-Ease, Inc. and has been designed to help both brands and retailers combat the steady decline in center store grocery sales. freshADSSM was created through extensive research conducted with shoppers, brands & retailers, all of whom were looking for inspiring meal solution ideas to aid in building the basket. freshADSSM is currently available in over 2,000 grocery stores, across 35 states, and 19 different banners.

Subscribe Now! Watch us report LIVE

Follow us on Twitter for real time Financial News Updates:

Follow and talk to us on Instagram:

Facebook Like Us to receive live feeds:

About, a leading financial news informational web portal designed to provide the latest trends in Market News, Investing News, Personal Finance, Politics, Entertainment, in-depth broadcasts on Stock News, Market Analysis and Company Interviews. A pioneer in the financially driven digital space, video production and integration of social media, creates 100% unique original content. also provides financial news PR dissemination, branding, marketing and advertising for third parties for corporate news and original content through our unique media platform that includes Newswire Delivery, Digital Advertising, Social Media Relations, Video Production, Broadcasting, and Financial Publications.

Please Note: is not a financial advisory or advisor, investment advisor or broker-dealer and do not undertake any activities that would require such registration. The information provided on (the 'Site') is either original financial news or paid advertisements provided [exclusively] by our affiliates (sponsored content),, a financial news media and marketing firm enters into media buys or service agreements with the companies which are the subject to the articles posted on the Site or other editorials for advertising such companies. has not been compensated directly by any of the companies mentioned within this editorial. We are not an independent news media provider and therefore do not represent or warrant that the information posted on the Site is accurate, unbiased or complete. receives fees for producing and presenting high quality and sophisticated content on along with other financial news PR media services. does not offer any personal opinions, recommendations or bias commentary as we purely incorporate public market information along with financial and corporate news. only aggregates or regurgitates financial or corporate news through our unique financial newswire and media platform. For sharing services, inc. financial news dissemination and PR services, has been compensated four thousand dollars by cambridge consultants inc. Our fees may be either a flat cash sum or negotiated number of securities of the companies featured on this editorial or site, or a combination thereof. The securities are commonly paid in segments, of which a portion is received upon engagement and the balance is paid on or near the conclusion of the engagement. will always disclose any compensation in securities or cash payments for financial news PR advertising. does not undertake to update any of the information on the editorial or Site or continue to post information about any companies the information contained herein is not intended to be used as the basis for investment decisions and should not be considered as investment advice or a recommendation. The information contained herein is not an offer or solicitation to buy, hold or sell any security., members and affiliates are not responsible for any gains or losses that result from the opinions expressed on this editorial or Site, company profiles, quotations or in other materials or presentations that it publishes electronically or in print. Investors accept full responsibility for any and all of their investment decisions based on their own independent research and evaluation of their own investment goals, risk tolerance, and financial condition. By accessing this editorial and website and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy, as may be amended from time to time. None of the content issued by constitutes a recommendation for any investor to purchase, hold or sell any particular security, pursue a particular investment strategy or that any security is suitable for any investor. This publication is provided by Each investor is solely responsible for determining whether a particular security or investment strategy is suitable based on their objectives, other securities holdings, financial situation needs, and tax status. You agree to consult with your investment advisor, tax and legal consultant before making any investment decisions. We make no representations as to the completeness, accuracy or timeless of the material provided. All materials are subject to change without notice. Information is obtained from sources believed to be reliable, but its accuracy and completeness are not guaranteed. For our full disclaimer, disclosure and Terms of Use, please visit: .

Media Contact:




View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at