Market Overview

Inkit Integrates its Direct Mail Automation Platform with Sailthru


Strategic partnership enhances omnichannel marketing abilities by leveraging companies' focus on delivering direct mail automation

SAN FRANCISCO (PRWEB) April 04, 2018

Inkit, the dominant direct mail automation platform, today announced its partnership with Sailthru, the leading cross-channel experience management platform for the world's top retail and media companies. Inkit's integration with Sailthru makes including direct mail as a touchpoint within individualized, omnichannel marketing campaigns simpler, faster and more effective.

In a survey of more than 200 retail marketers, Sailthru found that multichannel campaign management is the area of marketing receiving the most significant investments to fund innovation. This makes direct mail an essential component to modern growth and retention strategies. Through this integration, marketers will be able to test and deploy direct mail to specific individuals based on any previous or predicted behavior. Marketers will have the ability to recapture revenue through multichannel abandonment campaigns, drive revenue optimization through triggered direct mail based on future purchase predictions, as well as a multitude of other additional data driven use cases.

NatureBox, a joint Inkit and Sailthru customer, is one beneficiary of this partnership. Using the direct mail automation webhook, NatureBox cultivated new customers and retained existing ones without additional resource expenditure. Measuring against a holdout group, NatureBox experienced a 35 percent lift in orders. Customers in this group ordered 60 percent more per order compared to customers who did not receive direct mail offers. There was no impact to churn throughout the entirety of the campaign. Over the five to six week redemption period, 8.9 percent of the postcards sent were redeemed by NatureBox customers.

"Direct mail is the original performance marketing, but for too long it has remained in its own silo. Armed with a massive volume of first party data, marketers can better leverage direct mail to target and retarget their customers through a multichannel approach," said Neil Lustig, CEO at Sailthru. "Our integration with Inkit enables marketers to extend the power of our platform beyond our native solution for email, web, and mobile automation and personalization and we are proud to be working together to get marketers closer to true ‘right time, right message, right place' marketing."

Inkit's Co-Founder and CEO Michael McCarthy said, "Our partnership with Sailthru is about giving both marketers and consumers what they want. For marketers, this is a two-way integration that saves time – instead of having to open Inkit, navigate through the platform, find the updated creative, and manually move data from Sailthru to Inkit, it all happens in one place as a seamless part of the omnichannel experience. For consumers, this is about being engaged within the right context. Together our companies are making effective, efficient marketing a reality."

About Inkit
Inkit sends direct mail around the world more efficiently and effectively than any other provider. Marketers use Inkit to build, refine, and send direct mail pieces. They automate sending mail via triggered workflows to dramatically grow acquisition, retention, and winback successes. Companies choose Inkit to deliver the personalized messages to mailboxes they need to drive engagement, customer loyalty, and ultimately sustainable sales from happy customers. Follow us on LinkedIn or for more information, please visit

About Sailthru
Sailthru helps modern marketers acquire, grow, and retain customers. With over 2Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world's fastest growing ecommerce and publishing companies, including Rent the Runway, JustFab, Business Insider, Hearst, and more, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit

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