Capital IP Completes Structured Debt Investment in GuideSpark, Inc. to Help Employee-Communication Leader Scale Communicate Cloud Software

Capital IP Investment Partners ("Capital IP") announced today that it has completed a structured debt investment in GuideSpark, Inc. ("GuideSpark"), the leader in employee communication. The financing will be used to advance GuideSpark's continued growth as the SaaS company scales its market-leading Communicate Cloud software. GuideSpark is headquartered in Redwood City, California.

"This investment helps GuideSpark sustain our momentum and scale our employee communication solutions to meet the growing need of enterprise customers looking to better connect and communicate with their employees," GuideSpark CEO Keith Kitani said. "GuideSpark's unique blend of content, software and campaign technology enables 600 customers to inspire, inform and activate their employees, leading to greater adoption of HR programs."

GuideSpark recently expanded its Communicate Cloud capabilities to address a broad set of mission-critical HR initiatives including benefits, total rewards, talent, and culture – driving employee engagement around important topics and strengthening their connection to company value.

"Capital IP is delighted to partner with the GuideSpark team at this important phase of their growth as they launch the Communicate Cloud product to transform employee engagement and communication," said Riyad Shahjahan, Partner at Capital IP. "GuideSpark's diverse customer base uses its software and content to run focused HR campaigns that result in improved retention, engagement and performance. The company's deep enterprise customer relationships, demonstrated value proposition, and a market-leading technology platform were crucial factors in motivating us to partner with GuideSpark."

"GuideSpark is an excellent example of Capital IP's dedicated focus to provide unique, flexible, minimally dilutive structured-credit solutions for emerging businesses with strong revenues and established market penetration," added Aron Dantzig, Partner at Capital IP. "Capital IP looks forward to further utilizing our industry expertise to be a value-add partner for growth businesses whose innovative products and services deliver value to both customers and investors alike."

About GuideSpark:

GuideSpark is the leader in employee communication with 600 enterprise customers, who use its software and solutions to effectively engage over 22 million employees and achieve HR program adoption goals. GuideSpark is the only company that blends software and content experiences to deliver communication campaigns that inspire, inform and activate employees. The result is measurable employee engagement and greater connection to the employer value proposition. To learn how you can transform your employee communications, visit http://www.guidespark.com.

About Capital IP Investment Partners:

Capital IP is a private investment firm focused on opportunistic investments in innovative technology and life sciences companies utilizing structured debt, royalty monetizations, and legacy-asset acquisitions. Capital IP's customized investment structures provide significantly more financial flexibility to portfolio companies compared to debt from traditional sources, while minimizing dilution compared to traditional growth equity and venture capital. The principals of Capital IP have cumulatively invested nearly $1.2 billion in emerging technology and life sciences companies and assets through their unique and innovative strategies. Please see www.capitalip.com for more information.

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