Market Overview

Zynga and BMW Put CSR Racing 2 Players Behind the Wheel of the New BMW M2 Competition

Share:

CSR2 Players Will Be the First to Experience the New BMW M2
Competition Through CSR2's AR Technology

Zynga (NASDAQ:ZNGA), a leading social game developer, today announced
their partnership with BMW for the launch of the new BMW M2 Competition
in CSR Racing 2 (CSR2) with elevated AR capabilities and
features. Starting today, players can enter the most exclusive drag
racing experience on mobile and virtually drive the compact
high-performance BMW M2 Competition before it appears on real-world
roads.

CSR2's design team worked hand-in-hand with BMW developers to
recreate each of the BMW M2 Competition's timeless features to live in
the palm of players hands – from the bucket style seat shape to the
exterior paint colors – CSR2's design team were able to meticulously
recreate each aspect of the BMW M2 Competition. Centerpieces of the new
BMW M2 Competition are its new turbocharged engine with now 410 hp,
driving dynamics and fascinating new interior options and designs, all
of which are flawlessly replicated and enhanced in-game through
CSR2's
next generation experience, AR Mode.

"We're excited to bring the ultimate driving experience of the BMW M2
Competition to CSR2 drivers across the globe, even before it hits
real roads," said Tobias Weber, Head of Entertainment Marketing and
International Product Placement for BMW. "Our development team worked in
tandem with CSR2 to deliver players the fully charged
exhilaration of the BMW M2 Competition, digitally recreating its
powerful engine, sleek design and unmatched ability just as it will
appear on real-world roads."

In-game BMW owners will appreciate the twin-turbocharged straight-six
engine with M TwinPower Turbo technology with 410 hp and the car's top
speed of 280 km/h. The BMW M2 Competition comes with a six-speed manual
transmission and is the first BMW M2 model to be equipped with selector
switches on the center console, enabling instant control of the
characteristics and settings for the engine and steering.

"As the leading racing game on mobile, CSR2 is the perfect
platform to introduce the BMW M2 Competition to car lovers around the
world," said Bernard Kim, President of Publishing for Zynga. "We're
proud to partner with BMW in reimagining how leading auto manufacturers
introduce their new vehicles to global audiences by giving our players
the ability to experience the BMW M2 Competition during its global
unveil."

Since the launch of the first in-game BMW car model in CSR2:

  • Players have competed in over 1.88 billion in-game BMW races
  • On average, there are over 3 million in-game BMW races every day
  • CSR2 players own over 85 million in-game BMW cars with over
    26.5 million CSR2 players owning their own in-game BMW

CSR2 is available to download for free on the App
Store for iPhone and iPad
and Google
Play
. For more information about CSR2, visit the game's
community channels on Facebook,
Twitter,
Instagram
and YouTube.

More information about the BMW M2 Competition is available in the BMW
Group PressClub
.

About The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world's leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more
than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking
and responsible action. The company has therefore established ecological
and social sustainability throughout the value chain, comprehensive
product responsibility and a clear commitment to conserving resources as
an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

About Zynga Inc.

Since its founding in 2007, Zynga's mission has been to connect the
world through games. To-date, more than 1 billion people have played
Zynga's games across Web and mobile, including FarmVille, Zynga
Poker
, Words With Friends, Hit it Rich! Slots and CSR
Racing
. Zynga's games are available on a number of global platforms
including Apple iOS, Google Android, Facebook and Zynga.com.
The company is headquartered in San Francisco, Calif., and has
additional offices in the U.S., Canada, U.K., Ireland, India, Turkey and
Finland. Learn more about Zynga at https://www.zynga.com/blog
or follow us on Twitter
and Facebook.

View Comments and Join the Discussion!