Market Overview

Children's Hospital Los Angeles Third Annual Make March Matter™ Campaign Raises $2 Million


95 local and regional businesses and corporate partners rallied
community supporters to participate in the month-long fundraising

The third annual Children's Hospital Los Angeles Make March Matter
fundraising campaign raised $2 million dollars, the hospital announced
Tuesday. The campaign doubled its $1 million fundraising goal thanks to
partnerships with 95 businesses in Los Angeles and the Coachella Valley
who rallied community participation to give in support of critical,
lifesaving care for children in Los Angeles.

This press release features multimedia. View the full release here:

Actors Patrick J. Adams and Troian Bellisario supported the Make March Matter campaign by volunteeri ...

Actors Patrick J. Adams and Troian Bellisario supported the Make March Matter campaign by volunteering at Children's Hospital Los Angeles on March 15, 2018. (Photo: Business Wire)

"Every year I am astounded by the level of compassion and generosity
exhibited by the businesses and corporate partners and their followers
in the community who support the Make March Matter campaign and help us
fulfill our mission of creating hope and building healthier futures for
our patients and their families," says Children's Hospital Los Angeles
President and CEO Paul S. Viviano.

"There was something for everyone with this year's campaign, which
featured 40 events in 31 days and a variety of fundraising activities
and opportunities from shopping to dining to exercising -- all in
support of CHLA," says Dawn Wilcox, vice president of Corporate
Partnerships at CHLA.

Make March Matter was created by CHLA in 2016 as a way to identify a
time of year devoted specifically to children's hospitals and children's
health. The month of March was selected as it signifies the start of
spring. And with the new season comes a feeling of hope, new beginnings,
and life. This year Children's National Health System in Washington, DC
joined the movement by launching their own inaugural Make March Matter

Numerous promotions and events highlighted this year's campaign
including shopping events and promotions at Intermix and Theory, Calleen
Cordero, Trina Turk and may more; CHLA-themed fitness classes at Cycle
House, Orangetheory and Body by Simone; and Drybar donated 100 percent
of proceeds for blowouts at their Culver City location. Teen fashion
designer Grace Rose hosted a fashion show at The Americana at Brand and
donated a portion of sales from her Rosie G clothing line, and the Los
Angeles Kings and the Los Angeles Galaxy hosted special CHLA-themed
games at Staples Center and the StubHub Center, respectively. For the
third consecutive year, Panda Express earned top campaign contributor
honors by raising $390,000.

"Our associates and our customers are passionate about helping
Children's Hospital Los Angeles continue to offer groundbreaking medical
treatment to the precious patients they treat," says Peggy Cherng, Panda
Express co-chair and co-chief executive officer. "I'm thrilled that
their efforts raised $390,000 for the Make March Matter campaign."

Celebrities who gave CHLA hands-on support throughout March include
Patrick J. Adams, Victoria Arlen, Troian Bellisario, Jacey Duprie, Yael
Grobglas , the KOST 103.5 Ellen K Morning Show team, Elliot Knight,
Brooke Lyons, Lea Michele, Italia Ricci, Louise Roe, Becca Tobin and
Patrick Schwarzenegger.

"We are so grateful for the enthusiasm and commitment from the
businesses and the community extended to CHLA," Wilcox says. "Thanks to
their support, we can continue to provide expert medical care to the
pediatric patients we treat."

Make March Matter

Make March Matter is an annual fundraising campaign that builds
awareness and support for children's health in Los Angeles. The campaign
supports Children's Hospital Los Angeles—a nonprofit pediatric academic
medical center dedicated to offering more than 350 specialty programs
and services to help the health of children. The goal of the campaign is
to raise money in support of Children's Hospital Los Angeles to ensure
that all of its pediatric patients receive the critical lifesaving care
they need.

About Children's Hospital Los Angeles

Founded in 1901, Children's
Hospital Los Angeles
is ranked the top children's hospital in
California and sixth in the nation for clinical excellence with its
selection to the prestigious U.S. News & World Report Honor Roll.
Clinical care is led by physicians who are faculty members of the Keck
School of Medicine of USC through an affiliation dating from 1932. CHLA
is home to The
Saban Research Institute
, one of the largest and most productive
pediatric research facilities in the United States. For more
information, follow us on Twitter,
and Instagram,
and visit our child health blog (
and our research blog (

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