Market Overview

Global Advertising Market Study 2018: Industry Trends, Share, Size, Growth, Opportunity and Forecast to 2023 -


The "Global
Advertising Market: Industry Trends, Share, Size, Growth, Opportunity
and Forecast 2018-2023"
report has been added to's

Consumers across the world continue to increase their expenditure on
media and entertainment. This includes spending their hard-earned money
on acquiring internet access, reading newspapers and magazines,
subscribing to television and radio, playing video games, going to the
movies, etc.

Advertising companies, on the other hand, have never failed to follow
consumer eyeballs and have continuously increased their spending on
advertising within these media as well as out-of-home and digital
advertising. As a result, the global advertising market continues to
maintain a strong growth momentum. The pace of growth, however, differs
significantly across various segments. Segments such as mobile
advertising have witnessed exponential growth over the past few years
compared to print advertising which has seen its revenues decline over
the same period.

Similarly, the performance of the advertising market also differs widely
from region to region. Western Europe and North America currently
represent the slowest growing areas, exhibiting low-to-mid single digit
growth rates. In contrast, emerging markets across Asia Pacific, Eastern
and Central Europe, Middle East/Africa and Latin America are exhibiting
high single-to-double digit growth rates.

Key Topics Covered:

1 Preface

2 Research Methodology

3 Executive Summary

4 Introduction to the Global Advertising Market

5 Global Advertising Market: Industry Performance

6 Global Advertising Market: SWOT Industry Analysis

7 Global Advertising Market: Porter's Five Forces Analysis

8 Global Advertising Market: Top Players

  • WPP Group PLC
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group of Companies
  • Dentsu

For more information about this report visit

View Comments and Join the Discussion!