Market Overview

Mastercard and Fred Segal Open 'Rock 'n Roll Holy Land' on the Sunset Strip


Interactive environment designed by MadeWorn features new retail
technology, exclusive merchandise and Priceless experiences

Window shopping takes on a whole new meaning at the Sunset Strip-themed
retail experience Mastercard is launching with Fred Segal® just in time
for the start of music festival season. Digital window shopping will
make its debut with the opening of a ‘Rock ‘n Roll Holy Land' at the
Fred Segal store on Sunset Boulevard on April 11. The totally immersive
exhibit will portray an intimate and authentic glimpse into the history
of Sunset Strip by offering stories, insights, and memories from the
minds of some of its most influential contenders.

MadeWorn, the LA-based creative brand specializing in handmade, American
craftsmanship, is at the helm of conceiving the all-encompassing
experience around the event. It will feature exclusive merchandise from
the brand and artists including Gene Simmons of KISS, Phil Collen of Def
Leppard, along with special appearances by B-Real & Sen Dog of Cypress
Hill throughout the month.

The interactive shopping environment is the first in a series of
activations that Mastercard will collaborate on with Fred Segal, with
the digital display window technology embedded in the store environment.
The partnership helps Mastercard and Fred Segal deliver what's next in
retail—an experiential environment where connected devices and digital
technology bring a seamless, customizable experience for consumers.

"Fred Segal is a retailer known for offering its customers an innovative
and differentiated shopping experience. It makes them an ideal
collaborator to bring to life the latest in experiential retail
technology, like our shoppable storefront windows," said Sherri Haymond,
executive vice president, Digital Partnerships, Mastercard. "Today,
people want to step into a store and do more than just shop; they want
it to be a destination that seamlessly blends the digital technology
that is a core part of their day to day life with their physical
environment. That's exactly what they'll find now at Fred Segal."

In the store, visitors will be able to shop a carefully curated
selection of products, including a variety of eccentric relics,
photographs, and other treasures ranging from a complete 50 foot tour
bus to historic neon signs. An extensive collection of over 300 vintage
and custom garments provided by MadeWorn will also be available to help
shoppers get music festival-ready.

For those who can't stop by during store hours, the digital storefront
windows make it shoppable day or night, extending the store's hours and
reach. Through the window, shoppers can browse and interact with
MadeWorn merchandise, place items in a cart, and make a purchase right
from their own phone using a unique link that is pushed to them via text
message. There are no bulky bags to carry, as items are shipped to the
address specified during checkout. Mastercard is also working with
Snapchat to offer unique experiences for Mastercard cardholders by
connecting Snapcodes directly to retail moments.

"For over 50 years Fred Segal has led the way in experiential retail and
we are always looking for unexpected and unique elements that add to the
shopping experience," said John Frierson, president, Fred Segal.
"Partnering with Mastercard allows us to bring our customers an exciting
new way to shop that reflects today's digital environment and takes it
to the next level."

Located at 8500 Sunset Boulevard in West Hollywood, ‘Rock ‘n Roll Holy
Land' will be open April 11 through May 6 during Fred Segal's regular
store hours: Monday through Saturday, 10 AM to 9 PM and on Sunday from
11 AM to 6 PM. Additional appearances, special events and Snapcode
offers for Mastercard cardholders will be announced throughout the
duration of the pop-up shop. Follow @Mastercard, @FredSegal and the
hashtag #RocknRollHolyLand for more details.

About Mastercard

Mastercard (NYSE:MA),,
is a technology company in the global payments industry. Our global
payments processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. Mastercard products and solutions make everyday commerce
activities – such as shopping, traveling, running a business and
managing finances – easier, more secure and more efficient for
everyone. Follow us on Twitter @MastercardNews,
join the discussion on the Beyond
the Transaction Blog
 and subscribe for
the latest news on the Engagement

About Fred Segal®

Fred Segal opened its eponymous doors in 1961, debuting designer denim
as a lifestyle concept that instantly secured the brand as an integral
part of the Los Angeles scene and celebrity culture. A unique retailer
that specializes in the free-spirited mixology of Southern California
laid-back luxe, Fred Segal has discovered and launched some of the most
beloved fashion and lifestyle brands throughout the decades. Today, Fred
Segal, which is owned by Evolution Media Capital, offers a curated and
refreshing selection of new brands together with food and pop culture
experiences. In addition to its flagship location in West Hollywood, CA,
Fred Segal has two flagship stores in Japan, a boutique in Los Angeles
International Airport's International Terminal and more stores opening

Discover more at and on Instagram @Fred_Segal.

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