Market Overview

Western Digital Introduces Purpose-Built Surveillance Card for Trusted, 24/7, Next-Gen Video Capture


Western Digital Purple microSD Card Complements Company's
‘Surveillance-Class' Edge-to-Core Devices Portfolio, Enabling Real-Time
Solutions to Capture, Transform, Preserve, and Access Video Surveillance

HD video, emerging artificial intelligence (AI) applications and
analytics drive the rapid growth and evolution of data in surveillance,
Western Digital Corp. (NASDAQ:WDC) today unveiled the Western
Digital® Purple microSD™ card
, purpose-built for the complex and
dynamic data demands of modern surveillance cameras and edge systems.

This press release features multimedia. View the full release here:

New Western Digital Purple microSD is purpose-built for today's surveillance system data demands (Ph ...

New Western Digital Purple microSD is purpose-built for today's surveillance system data demands (Photo: Business Wire)

Whether it's a business employing surveillance video to keep their
assets secure or a retailer utilizing surveillance to accurately analyze
shopping behavior through video facial recognition, capturing and
assessing every moment is critical. Optimized for 24/7 surveillance
video capture, surveillance system operators can count on the robust
Western Digital Purple microSD card to support a continuous surveillance
workload. With its outstanding performance, the card captures and
preserves video in a variety of high-definition and next-generation
formats, including 4K Ultra HD video, as well as nimbly supports the
movement of data to core data systems for analytics and fast business
insights. The rugged and humidity-resistant design of this new card
enables trusted video capture in a wide range of environmental
conditions, including outdoors in snowy winters and indoors in hot and
humid factory settings.

"From Big Data, to Fast Data, to data-centric applications such as
surveillance, the volume, speed, variety and value of data continues to
exponentially grow and transform. Leveraging our proven capabilities in
consumer and industrial memory card innovation, the Western Digital
Purple microSD card is the ideal solution for mainstream commercial
surveillance data at the edge," said Christopher Bergey, vice president
of embedded and integrated solutions at Western Digital. "Whether
capturing 4K video, used in AI-enabled cameras, or part of a larger data
system supporting ‘smart surveillance' applications, this rugged and
intelligent card delivers ‘surveillance-class' endurance and tremendous
performance to enable trusted video capture in some of the harshest
conditions. When combined with our popular Purple and Ultrastar hard
disk drives (HDDs) to support data preservation and real-time analytics,
Western Digital now provides the industry's most comprehensive offering
for surveillance data, from the edge to the core."

Optimized for Evolving Data-Centric Surveillance Demands

Designed to support a wide range of video resolutions and surveillance
video recording implementations, additional highlights of the new
microSD card include:

  • Robust Endurance for Continuous Recording: Supports up to 1,000
    PE Cycles.
  • Card Health Status Functionality for Easy Card Maintenance: In
    compatible cameras, a unique health monitor offers reporting
    capabilities to provide users and system installers valuable
    information, including the card's endurance and capacity status,
    enabling predictive maintenance and taking the "guess work" out of
    when to service the card.
  • High Performance for Next-Generation Video: Offers speeds of up
    to 80 MB/s sequential read and 50 MB/s sequential write and supports
    Speed Class 10 and UHS Speed Class 11.
  • Trusted Video Capture in Wide Range of Climates: Designed for
    use in temperatures ranging from -25°C to 85°C, it enables reliable
    video capture indoors and outdoors.
  • High Capacity to Capture and Preserve Video if Connection to
    Network Connection is Lost:
    Offered in capacities up to 64GB2.

"Today's surveillance systems have moved beyond simple low-resolution
video capture, to massive networks capturing 4K video and leveraging
advanced new analytics software to unlock new business value from video
recordings," said Michael Palma, IDC Research Director for Semiconductor
and Enabling Technologies. "This has resulted in a surge in the volume
and velocity of surveillance data at the edge and is creating demand for
storage solutions that support the performance requirements of 4K video,
24/7 operation, and movement of video for smart insights."

Western Digital Purple Surveillance Device Portfolio Enables
Surveillance Data to Thrive

The new Western Digital Purple microSD card complements a full portfolio
of data storage devices purpose-built for today's surveillance needs,
including the Western
Digital Purple Surveillance HDD
for high-capacity support for NVRs
and DVRs and the Ultrastar®
series for use in back-end servers performing surveillance
analytics. Together, they provide surveillance system integrators and
installers a complete solution to capture, preserve, access and
transform surveillance data. Additionally, Western Digital offers
original equipment manufacturers industrial-grade SanDisk®
card storage solutions for use with cameras with
in-camera analytics capabilities and a variety of connected surveillance


The new microSD card will be available worldwide through Western
Digital's authorized reseller network in April in 32GB and 64GB
capacities for $18.99 and $31.99 MSRP (in the U.S.) respectively; cards
available in single and convenient 25-packs for surveillance system
installers and integrators.

For more information on the Western Digital Purple microSD card and the
complete Western Digital Purple surveillance portfolio, visit the
Western Digital booth at ISC West International Security Conference &
Exposition (Booth #2089) or go to

About Western Digital

Western Digital creates environments for data to thrive. The company is
driving the innovation needed to help customers capture, preserve,
access and transform an ever-increasing diversity of data. Everywhere
data lives, from advanced data centers to mobile sensors to personal
devices, our industry-leading solutions deliver the possibilities of
data. Western Digital® data-centric solutions are marketed under the
G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital, the Western Digital logo, Ultrastar and WD Purple are
registered trademarks or trademarks of Western Digital Corporation or
its affiliates in the U.S. and/or other countries. The microSD mark and
logo are trademarks of SD-3C, LLC. All other marks are the property of
their respective owners. Pictures shown may vary from actual products.
Product specifications subject to change without notice. © 2018 Western
Digital Corporation or its affiliates. All rights reserved.

1 – One megabyte per second (MB/s) = one million bytes per second. Based
on internal testing; performance may vary depending on your hardware and
software components and configurations.

2 – As used for storage capacity, one gigabyte (GB) = one billion bytes.
Total accessible capacity varies depending on operating environment.

Forward-Looking Statements

This news release contains certain forward-looking statements, including
the expected availability, benefits, features, pricing and performance
of the Western Digital Purple microSD card. There are a number of risks
and uncertainties that may cause these forward-looking statements to be
inaccurate including, among others: changes to specifications from
standards organizations, volatility in global economic conditions;
business conditions and growth in the storage ecosystem; impact of
competitive products and pricing; market acceptance and cost of
commodity materials and specialized product components; actions by
competitors; unexpected advances in competing technologies; our
development and introduction of products based on new technologies and
expansion into new data storage markets; risks associated with
acquisitions, mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the company's
filings with the Securities and Exchange Commission (the "SEC"),
including the company's most recently filed periodic report, to which
your attention is directed. You should not place undue reliance on these
forward-looking statements, which speak only as of the date hereof, and
the company undertakes no obligation to update these forward-looking
statements to reflect subsequent events or circumstances.

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