Market Overview

GRAMMY Award-Winning Rapper, Actor and Entrepreneur Tip "T.I." Harris Brings the Art of the Hustle to BET Networks with a New Business Competition Series "THE GRAND HUSTLE"


"THE GRAND HUSTLE" Premieres July 19th at 10:00PM EDT on BET

BET Networks, in partnership with Grand Hustle Productions, is excited
to announce the premiere of "THE GRAND HUSTLE," a fierce new
reality competition series, featuring 16 business minded men and women
vying for an opportunity of a lifetime! Created and Executive produced
by GRAMMY Award-winning rapper, actor, entrepreneur and the King of the
South himself, Tip "T.I." Harris, the series centers around the hopeful
hustlers as they compete for a coveted position, with a six-figure
salary, within Tip's multimillion-dollar Grand Hustle business empire
which he built from the ground up. "THE GRAND HUSTLE"
competition series is set to heat up the summer on Thursday, July 19th
at 10:00PM EDT

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

"The Grand Hustle Empire is always expanding so therefore we needed to
add a very talented, highly skilled executive to our team," said Harris.
"It doesn't matter if you got your hustle at Harvard or the hood, 'THE
' is about how you handle business and what you can do
for the brand so I wanted to create a show that offers an equal playing

The 12, one-hour episode series is set in Atlanta and the candidates are
determined to prove they have what it takes to out-hustle the rest. They
serve up big deals and even bigger doses of drama each week as they
fight for their seat at the table. Ultimately, only one will be crowned
the Grand Hustler.

"Tip is one of the smartest, most impressive businessmen I have ever
met," said EP Brian Sher. "His business acumen is second to none, and
his entrepreneurial spirit is unmatched. I'm excited for the world to
get a window into how Tip thinks and operates."

Along with Tip and Sher, "THE GRAND HUSTLE" is executive produced
by Christian Sarabia (EP), Johnny Petillo (EP/Showrunner), Vinnie
Kaufman (EP/Showrunner) and produced by 51 Minds Entertainment.

For more information on "THE GRAND HUSTLE" log on to
Join the conversation on social media by logging on to BET's multiple
social media platforms and following us @BET.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA) (NASDAQ:VIA),
is the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African-American
audience. The primary BET channel is in nearly 85 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER (formerly CENTRIC), a
24-hour entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET's growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET Networks around the globe.

About Tip "T.I." Harris

Tip "T.I." Harris is a GRAMMY Award-winning recording artist who has
left an indelible mark on the world of music and pop culture. Having
sold over 10 million albums in the US alone, Tip remains an influential
figure in the world of music and entertainment. He is the founding
executive of Grand Hustle Records, the owner of two successful, urban
clothing brands Akoo and Hustle Gang. In 2016, Tip became an
artist-owner of the global streaming service TIDAL alongside Jay Z,
Beyoncé, Rhianna and others. Tip's business interests and portfolio now
stretches across a variety of sectors including real estate development,
lifestyle, technology and sports, to name a few. Tip is also an actor
and producer who will reprise his role in the Marvel sequel "Antman &
The Wasp" this July as well as "Glow Up," a music drama he will also
co-produce as part of the PepsiCo's Creators League.

Also widely recognized for his influence in the community, Tip has
become an activist and dominant force in social issues around race
relations, civil and human rights. In response to mass inequality and
the murders of unarmed Black citizens, Tip began his Us or Else movement
where he penned a thought-provoking series of op-Eds in the New
York Times
Washington Post and Huffington
, a socially charged album entitled Us or Else: Letter
to the System
, followed by a provocative short film. Using that as a
platform, Tip launched a formal charitable, social justice and
philanthropic arm, Harris Community Works, dedicated to driving systemic
change in underserved communities. His most recent philanthropic work
includes relief and support efforts for Puerto Rico, Houston, Colin
Kaepernick's Million Dollar Challenge and more. Most recently, Tip
became a coveted member of the Mayor of Atlanta's Transition Team. In
this role, he will support the Mayor and City of Atlanta in policy and
advocacy efforts that drive the city of Atlanta forward.

Follow us on Twitter: @BET_PR

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