Market Overview

JetBlue Launches 'GreenUp™' Campaign in Celebration of Earth Month

Share:

-- During Earth Month, Customers Can Vote For Select Eco-Focused
Nonprofits to Receive ‘GreenUp' Grants --

-- Throughout April, JetBlue Crewmembers and Customers Will Volunteer
and Support a Variety of Environmental Causes and Initiatives in the
Airline's Six Focus Cities Including Revitalization Projects in Puerto
Rico --

JetBlue (NASDAQ:JBLU) today announced its annual environment-focused
campaign - "GreenUp" (formerly "One Thing That's Green"). JetBlue is
providing opportunities for its customers, crewmembers and community to
donate, volunteer and engage with nonprofits working to preserve the
environment. In celebration of Earth Month, JetBlue For Good, the
airline's platform for social impact and corporate responsibility, is
coordinating a variety of environmentally-focused initiatives in its
focus cities – New York, Boston, Fort Lauderdale, Orlando and Los
Angeles (Long Beach). "GreenUp" also includes several events in San Juan
and throughout Puerto Rico as part of JetBlue's ongoing 100x35JetBlue
hurricane recovery initiative.

JetBlue For Good focuses on the areas that are most important to the
airline's customers and crewmembers - community, youth/education and the
environment. This year, JetBlue let its crewmembers nominate their
favorite environmental causes and charities to receive grants. Customers
can vote from the list of finalists to select four nonprofits to receive
$60,000 in grants in 2019. The winning organizations will each receive a
grant for $15,000 towards an environmental project. One winner will be
selected in each category- wildlife, urban environment, climate change
and conservation. Those who vote are also entered to win roundtrip
flights, with carbon offsets, for two anywhere JetBlue flies. Customers
can vote now through April 30 at jetblueforgood.com/GreenUp/.
(a)

"Though our actions are year-round, Earth Month is a good reminder that
it takes a community effort to preserve the natural resources we still
have," said Icema Gibbs, director of corporate social responsibility,
JetBlue. "Environmental and social responsibility are important to our
long-term success. As an airline and a business, we're investing in
innovative new technologies and processes that will lessen our CO2
footprint. In our personal lives, there are many small steps we can also
take, like offsetting emissions from flying."

In Puerto Rico - 100x35JetBlue:

As the largest airline in Puerto Rico, last year JetBlue made a
commitment to assist in the island's rebuilding and recovery efforts
with its 100x35JetBlue initiative. Puerto Rico is home to nearly 500
JetBlue crewmembers who support the airline's operations in its focus
city of San Juan, as well as in Aguadilla and Ponce. The 100x35JetBlue
recovery initiative launched shortly after Hurricane Maria struck Puerto
Rico in September 2017. A nod to the island's dimensions, 100x35JetBlue
outlined 100 days and 35 ways – and beyond – of caring for Puerto Rico
and the Caribbean.

Throughout April, JetBlue's on island initiatives will include:

  • A planting and gardening workshop for JetBlue crewmembers teaching
    skills including tree and garden planting and ongoing maintenance.
  • Lettuce farm maintenance at a local farm in the Ciales municipality.
    This farm is currently producing only half of its usual production
    since Hurricane Maria.
  • A tree nursery maintenance initiative with local nonprofit - Para la
    Naturaleza. After Hurricanes Irma and Maria, Para la Naturaleza has
    committed to the reforestation of Puerto Rico with the goal to plant
    one million trees over the next five years.

In The Community:

  • Fort Lauderdale won last year's vote for a new green space. The grant
    will go to Riverwalk Fort Lauderdale for a revitalization project in
    Sistrunk Park. Previous winning cities have included Austin, Texas,
    Long Beach, Calif. and Hartford, Conn. In addition, on April 21,
    JetBlue crewmembers, customers and community volunteers will take part
    in the North Project: Great America Clean Up at Spanish River Park in
    Boca Raton, Fla.
  • As New York's Hometown Airline®, JetBlue will help beautify
    greenspaces in its own backyard. On April 23, JetBlue volunteers will
    join together for a community garden build in Brooklyn in partnership
    with longtime partner GrowNYC. On April 27, JetBlue crewmembers will
    participate in a tree pit planting in collaboration with LIC
    Partnerships in Long Island City, NY, home to JetBlue's New York City
    Support Center and where more than 1,350 crewmembers work.
  • On April 28 in Boston, JetBlue customers and crewmembers
    will participate in the 19th Annual Earth Day Charles River
    CleanUp. This annual event brings together more than 3,000 volunteers
    each year to pick up litter and assist with park maintenance.
  • On April 14 and 20, JetBlue will partner with the organization Green
    Up Orlando for a park clean-up and beatification activity.
  • On April 7, JetBlue crewmembers volunteered at the El Dorado Nature
    Center in Long Beach by assisting park staff and maintaining the
    grounds.

Onboard:

JetBlue partnered with The Ad Council and national community improvement
nonprofit Keep
America Beautiful
, which is celebrating its 65th
Anniversary in 2018, for the second year in a row to raise awareness of
the benefits of recycling. JetBlue is donating space and running the "I
Want to Be Recycled"
Journey PSA onboard all flights for the
month of April. For Keep America Beautiful Month (April), the three
organizations have joined forces to share the campaign's key message -
when we recycle, we give garbage another life. Today, 73% of Americans
have access to curbside recycling programs — making it more possible
than ever to give new life to products. Even so, only about a third of
the 1,600 pounds of garbage every American generates each year gets
recycled or composted. For more information on the "I Want to Be
Recycled" campaign, visit BeRecycled.org.

"GreenUp" - "GreenUp" highlights JetBlue's commitment to
environmentalism, conservation and the planet. JetBlue is leading by
example with the announcement of one of the largest renewable jet fuel
agreements in aviation history to purchase renewable jet fuel made from
rapidly renewable, bio-based feedstocks. The airline is also making an
investment in more fuel efficient practices and technologies and has
provided carbon offsets totaling nearly two billion pounds of CO2e
emissions. JetBlue also offers opportunities for its customers and
crewmembers to offset GHG emissions when they fly.

To offset the CO2e emissions from your next flight visit carbonfund.org/partners/jetblue/.
To find volunteer opportunities in your community, visit VolunteerMatch.org.

JetBlue For Good: Commitment to the Environment - JetBlue depends
on natural resources and a healthy environment to keep its business
running smoothly. Natural resources are essential for the airline to fly
and tourism relies on having beautiful, natural and preserved
destinations for customers to visit. The airline focuses on issues that
have the potential to impact its business. Customers, crewmembers and
community are key to JetBlue's sustainability strategy. Demand from
these groups for responsible service is one of the motivations behind
changes that help reduce the airline's environmental impact. For more on
JetBlue's conservation initiatives, visit jetblue.com/green.

Join the #JetBlueForGood conversation on Twitter,
Instagram
and Facebook,
check for regular updates and get involved.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in
Boston, Fort Lauderdale - Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 40 million customers a year to
101 cities in the U.S., Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit www.jetblue.com.

(a) NO PURCHASE NECESSARY. Sweepstakes ends at 11:59:59 PM ET on
4/30/18. Open to legal residents of the 50 U.S./D.C. or PR who are
eighteen (18) years of age or older at the time of entry and crewmembers
of JetBlue Airways who are in good standing at the time entry and at the
time of prize distribution. Void outside the 50 U.S./D.C., PR, and where
prohibited by law. Total ARV of all prizes to be awarded: $6,918.40.
Odds of winning depend on number of eligible entries received. Subject
to complete Official Rules available at https://www.jetblueforgood.com/GreenUp/OfficialRules

View Comments and Join the Discussion!