Market Overview

Regions Financial Agrees to Sell Insurance Business to BB&T Insurance Holdings

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Regions
Financial Corporation
(NYSE:RF) announced today that it has entered
into a definitive agreement to sell its Regions
Insurance Group, Inc.
subsidiary (Regions Insurance) to BB&T
Insurance Holdings.

"This transaction supports our efforts to streamline our company and
focus on businesses where we can add the most value for our clients,
associates and shareholders," said Grayson Hall, Chairman and CEO of
Regions Financial. "This sale demonstrates our ongoing strategic
planning and capital allocation process in action and aligns with our
Simplify and Grow strategic priority."

Regions Insurance is a licensed insurance broker ranked among the top 35
U.S. insurance brokers. Regions Insurance offers comprehensive insurance
solutions and risk management services for businesses and individuals
through more than 600 insurance professionals in 30 offices throughout
the Southeast, Texas, and Indiana.

BB&T Insurance Holdings, the fifth largest insurance broker in the U.S.
and internationally, is a wholly owned subsidiary of BB&T Corporation.
BB&T Insurance Holdings operates more than 200 offices through
subsidiaries BB&T Insurance Services, BB&T Insurance Services of
California, McGriff, Seibels & Williams, CRC Insurance Services, Crump
Life Insurance Services and AmRisc, LLC.

"I am excited about the opportunity to bring together Regions'
attributes as a leading insurance brokerage in the Southeast, Texas and
Indiana, and the strength of BB&T Insurance Holdings, an industry
leader," said Rick Ulmer, President and CEO of Regions Insurance.
"Regions' experienced insurance professionals will have access to
additional capabilities to meet the risk management needs of our
clients. We are committed to continuing to provide seamless and
high-touch service as we join forces with BB&T Insurance Holdings over
the coming months."

Financial details related to the transaction were not disclosed. The
capital generated from this transaction at the time of closing is
expected to be used to repurchase shares of common stock, subject to
review and non-objection by the Federal Reserve as part of the 2018
Comprehensive Capital Analysis and Review. Completion of the transaction
is subject to regulatory approval and is anticipated to close in the
third quarter of 2018.

Morgan Stanley & Co. LLC and Regions Securities LLC served as financial
advisors and Maynard, Cooper & Gale, P.C. served as legal counsel to
Regions Financial on this transaction.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $124 billion in assets, is
a member of the S&P 500 Index and is one of the nation's largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers across the South, Midwest and Texas, and through its
subsidiary, Regions Bank, operates approximately 1,500 banking offices
and 1,900 ATMs. Additional information about Regions and its full line
of products and services can be found at www.regions.com.

Forward-Looking Statements

This release may include forward-looking statements as defined in the
Private Securities Litigation Reform Act of 1995, which reflect Regions
Financial's current views with respect to future events and financial
performance. The words "anticipates," "intends," "plans," "seeks,"
"believes," "estimates," "expects," "will," "may," "could," "should,"
"can" and similar expressions often signify forward-looking statements.
Forward-looking statements are not based on historical information, but
rather are related to future operations, strategies, financial results
or other developments. Forward-looking statements are based on
management's expectations as well as certain assumptions and estimates
made by, and information available to, management at the time the
statements are made. Those statements are based on general assumptions
and are subject to various risks, uncertainties and other factors that
may cause actual results to differ materially from the views, beliefs
and projections expressed in such statements. If underlying assumptions
prove to be inaccurate or unknown risks or uncertainties arise, actual
results could vary materially from these projections or expectations.
Factors that could cause Regions Financial's actual results to differ
from those described in the forward-looking statements include the
possibility that regulatory and other approvals and conditions to the
proposed transaction are not received or satisfied on a timely basis or
at all, or contain unanticipated terms and conditions; delays in closing
the transaction; and risks identified in Regions Financial's Annual
Report on Form 10-K for the year ended December 31, 2017 and its
subsequent filings with the Securities and Exchange Commission. You
should not place undue reliance on any forward-looking statements, which
speak only as of the date made. We assume no obligation to update or
revise any forward-looking statements that are made from time to time.

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