Market Overview

Univision Network is No. 1 Spanish-Language Network, Outperforming Telemundo with Double-Digit Audience Advantages Among Total Viewers 2+ (+37%), Adults 18-49 (+25%) and Adults 18-34 (+38%) in Primetime for the First Quarter 2018

Share:

UCI Networks Deliver 63 Percent Share of Primetime
Spanish-Language TV Viewing Among Adults 18-49

Univision Network finished first quarter of 2018 as the undisputed
leader of Spanish-language television in primetime with double-digit
audience advantages over Telemundo among Total Viewers 2+ (+37%), Adults
18-49 (+25%) and Adults 18-34 (+38%). Univision (+3%) along with UniMás
(+6%) were the only major broadcast networks to deliver audience growth
among Adults 18-49 in primetime during first quarter of 2018 while ABC
(-3%), CBS (-13%), FOX (-21%), CW (-14%), and Telemundo (-16%) all
reported audience declines compared to fourth quarter of 2017. Excluding
Super Bowl LII and XXIII Winter Olympics, NBC's audience in primetime
declined (-26%) in the first quarter of 2018 versus fourth quarter of
2017. Univision also ranked as the fifth largest broadcast network in
primetime with 1.6 million Total Viewers 2+, 699,000 Adults 18-49 and
302,000 Adults 18-34 in first quarter of 2018.

Throughout the first quarter of 2018, UCI networks—Univision, UniMás,
Univision Deportes Network (UDN), and Galavisión— delivered a 63 percent
share of primetime Spanish-language TV viewing among Adults 18-49, up
from 60 percent compared to first quarter 2017.

"Univision Network is the No. 1 Spanish-language choice for viewers
across all demographics. Our fans watch live and are deeply engaged with
our content, whether it's entertainment, sports or news," said Jessica
Rodriguez, president and chief operating officer of UCI Networks, and
chief marketing officer of Univision Communications Inc. "We remain
leaders with key and highly coveted demos and these results reinforce
Univision's position in the marketplace and ability to drive
multigenerational co-viewing through the high-quality content that we
are delivering through our networks."

This marked the 26th consecutive first quarter that Univision occupied
the top-ranked Spanish-language network position in primetime among
Total Viewers 2+, Adults 18-49 and Adults 18-34. Univision aired 61 of
the top 100 entertainment programs among Hispanic Adults 18-49 as well
as 62 of the top 100 among bilingual Hispanic millennials, the most of
any network, regardless of language. With fan-favorites like "La Rosa de
Guadalupe," "El Rico y Lazaro," "Papá a Toda Madre" and "Por Amar Sin
Ley," as well as Latin music extravaganza "Premio Lo Nuestro," Univision
out-performed Telemundo on three out of the four weeknight primetime
hours by double-digit margins in the key Adults 18-49 demographic: 7pm
(+37%), 8pm (+63%) and 9pm (+45%).

Univision consistently increased its weekend primetime audience levels
throughout first quarter 2018 among Total Viewers 2+, Adults 18-49 and
Adults 18-34. Some of the popular shows include:

  • Univision's season 3 of "Pequeños Gigantes" averaged 2.2 million Total
    Viewers 2+, 903,000 Adults 18-49 and 402,000 Adults 18-34 and
    positioned it as the No. 1 Spanish-language network during the
    8pm-10pm time slot on Sunday nights. The reality competition series
    out-performed Telemundo's "MasterChef Latino" with double to triple
    digit audience advantages among Total Viewers 2+ (+106%), Adults 18-49
    (+95%) and Adults 18-34 (+71%).
  • "Pequeños Gigantes" was also the No. 1 reality series in primetime,
    regardless of language, among Hispanic viewers in the demographic
    groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 during first
    quarter of 2018.
  • Airing Sunday nights at 10pm, Univision's "Cronicas" delivered 1.3
    million Total Viewers 2+, 581,000 Adults 18-49 and 233,000 Adults
    18-34 and consistently increased its audience throughout first quarter
    of 2018 with audience gains of +39% among Adults 18-49 and +48% among
    Adults 18-34 in March 2018 compared to January 2018.
  • "Cronicas" also positioned Univision as the No. 1 Spanish-language
    network in the Sunday 10pm hour during first quarter of 2018,
    attracting more Total Viewers 2+ (+20%), Adults 18-49 (+26%) and
    Adults 18-34 (+30%) than Telemundo's 10pm.

Univision Network also delivered a strong first quarter with Adults
18-49, out-performing one or more of the top four English-language
broadcast networks on one out of every four nights as well as on two out
of every three nights among Adults 18-34. Additionally, among Adults
18-49, Univision:

  • Had the highest commercial audience retention during primetime (93%)
    in comparison to ABC (78%), CBS (81%), NBC (80%), FOX (84%) and CW
    (76%).
  • Delivered the highest percentage of live viewers during primetime
    (87%) compared to ABC (54%), CBS (55%), NBC (54%), FOX (56%) and CW
    (45%).
  • Reached a highly unduplicated audience with 79% of its primetime
    viewers that did not watch any of the top-rated English-language
    networks.
  • Delivered a higher concentration (44%) in primetime than the major
    English-language broadcast networks: ABC (33%), CBS (23%), NBC (31%),
    FOX (38%) and CW (43%). 1

UniMás

UniMás finished the first quarter of 2018 with audience growth in
primetime over fourth quarter of 2017 with 755,000 Total Viewers 2+
(+5%), 330,000 Adults 18-49 (+6%) and 133,000 Adults 18-34 (+10%),
marking the second consecutive quarter of audience gains. UniMás
delivered a higher percentage of live viewing (93%) during primetime
among Adult 18-49 than the competitive Spanish-language broadcast
networks of Telemundo (90%), Azteca (89%) and Estrella TV (84%) as well
as any of the top 10 English-language broadcast and entertainment cable
networks. 2

Additional UniMás First Quarter 2018 Highlights

  • UniMás' Monday to Friday 9pm-10pm epic series "La Tierra Prometida,"
    which has consistently aired throughout all of first quarter 2018,
    attracted more Total Viewers 2+ (1.3 million), Adults 18-49 (499,000)
    and Adults 18-34 (188,000) to the time period versus prior quarter and
    same quarter last year:
    • Vs. 4Q 2017: Total Viewers 2+ (+55%), Adults 18-49 (+42%) and
      Adults 18-34 (+44%)
    • Vs. 1Q 2017: Total Viewers 2+ (+145%), Adults 18-49 (+88%) and
      Adults 18-34 (+72%)
  • "La Tierra Prometida" positioned UniMás as the No. 2 Spanish-language
    network in the Monday to Friday 9pm hour with more Total Viewers 2+
    (+6% adv.) than the combined average of Telemundo's "Sangre de Mi
    Tierra" and "Al Otro Lado del Muro" as well as consistently increased
    its audience throughout first quarter of 2018 by +6% among Total
    Viewers 2+, +7% among Adults 18-49 and +14% among Adults 18-34 in
    March 2018 compared to January 2018.
  • UniMás delivered a larger Adult 18-49 audience composition (44%) than
    ABC (33%), CBS (23%), NBC (31%), FOX (38%) and CW (43%) during
    primetime.
  • UniMás attracted two times more Total Viewers 2+ (+121%), Adults 18-49
    (+132%) and Adults 18-34 (+146%) than the combined audience of Azteca
    and Estrella TV in primetime.

UDN

Univision Deportes Network (UDN) delivered record-breaking ratings and
double-digit growth this first quarter in key metrics for its sports
content across media platforms. UDN finished the first quarter as the
No. 3 sports network, regardless of language, during primetime among
Adults 18-49, besting FS1, ESPN2, NFL NET, and NBA TV, among others.
This is the sixth straight year of growth for UDN and the fourth time it
has ranked as the No. 3 sports networks in primetime among Adults 18-49
for a quarter. 3

Galavisión

The first quarter of 2018 marked Galavisión's second consecutive quarter
of audience growth among Adults 18-49 during Spanish-language prime (+4%
vs. 4Q-2017), late fringe (+17% vs. 4Q-2017) weekend daytime (+33% vs.
4Q-2017) and total day (+4% vs. 4Q-2017). Galavisión continued to
deliver more Adults 18-49 and Women 18-49 than all the other
Spanish-language cable entertainment networks across all key dayparts.
Galavisión also ranked as the No. 1 cable entertainment network,
regardless of language in Spanish-language prime among Hispanic Adults
18-49 and Women 18-49. Furthermore, Galavisión delivered a stronger
audience than broadcast networks, Azteca and Estrella TV in virtually
all key dayparts. 4

Local

Early Local News

During Q1 2018, Univision stations delivered the No. 1 early local news
among:

  • Adults 18-49 in Los Angeles, Houston, Dallas, Chicago and San Francisco
  • Adults 18-34 in Los Angeles, Houston, Dallas, Chicago and Sacramento

Univision stations also delivered the No. 2 early local news among:

  • Total Viewers 2+ in Los Angeles, Miami and Houston
  • Adults 18-49 in New York, Miami, Phoenix and Sacramento
  • Adults 18-34 in Miami, San Francisco and Phoenix

Late Local News

During Q1 2018, Univision and UniMás stations, combined, delivered the
No. 1 late local news among:

  • Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
  • Adults 18-34 in Los Angeles, Houston and Dallas

Univision stations also delivered the No. 2 late local news among

  • Total Viewers 2+ in Miami
  • Adults 18-49 in Miami and San Francisco
  • Adults 18-34 in Miami and Phoenix

Midday Local News

During Q1 2018, Univision stations delivered the No. 1 midday local news
among:

  • Adults 18-49 in Los Angeles, Miami, Houston and San Francisco
  • Adults 18-34 in Miami and Houston

Univision stations also delivered the No. 2 midday local news among:

  • Adults 18-49 in Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Dallas and San Francisco

Total Day

During Q1 2018, Univision was the No. 1 broadcast station in total day
viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-34 in Houston and Dallas

Univision was also the No. 2 broadcast station in total day viewing
(Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 in Los Angeles, Miami and Houston
  • Adults 18-34 in Los Angeles and Miami
  • Adults 25-54 in Los Angeles

Primetime

During Q1 2018, Univision was the No. 2 broadcast station in primetime
viewing among:

  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles, Houston and Dallas5

Visit corporate.univision.com
for more information on UCI, and follow @UCIPRTeam on Twitter
and Instagram.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a chief content creator in the
U.S., includes Univision Network, one of the top networks in the U.S.
regardless of language and the most-watched Spanish-language broadcast
television network in the country, available in approximately 90% of
U.S. Hispanic television households; UniMás, a leading Spanish-language
broadcast television network available in approximately 84% of U.S.
Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network, as well as UDN (Univision Deportes Network), the most-watched
U.S. Spanish-language sports cable network, Univision tlnovelas, a
24-hour Spanish-language cable network dedicated to telenovelas, ForoTV,
a 24-hour Spanish-language cable network dedicated to international
news, and an additional suite of cable offerings - De Película, De
Película Clásico, Bandamax, Ritmoson and Telehit; as well as an
investment in El Rey Network, a general entertainment English-language
cable network; Univision Local Media, which owns and/or operates 62
television stations and 58 radio stations in major U.S. Hispanic markets
and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live
streaming subscription service;
Univision.com,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a music application featuring multimedia music content. The
Company also includes the Fusion Media Group (FMG), a division that
serves young, diverse audiences. FMG includes news and lifestyle
English-language cable network FUSION TV, and a collection of leading
digital brands that span a range of categories: technology (Gizmodo),
sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern
women's interests (Jezebel), news and politics (Splinter), African
American news and culture (The Root), gaming (Kotaku), and car culture
(Jalopnik). FMG also includes the Company's interest in comedy and news
satire brands The Onion, Clickhole and The A.V. Club. Headquartered in
New York City, UCI has content creation facilities and sales offices in
major cities throughout the United States. For more information, please
visit
corporate.univision.com.

1 Source: Nielsen, NPM (01/01/2018-03/18/2018, Live+7) and
(03/19/2018-04/01/2018, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Total
number of nights that Univision out-delivered the English-language
broadcast networks based on Live+SD. Excludes sports and based on
(01/01/2018-03/18/2018) for Live Viewing (Live and Live+7) and
Commercial Audience Retention (National Commercial Statistics, includes
Direct Response, excludes PSAs and Promos, C3 and Live+3). Unduplicated
Audience based on a qualified audience of 6+ minutes and on the percent
of viewers that did not watch any of the top 10 English-language
networks during the week of (03/05/2018-03/11/2018) Live+7.
Entertainment Programming Rankers based on NPM-H, Mon-Sun 7am-2am,
ad-supported networks, excludes sports. Bilingual Hispanic Millennials
based on HOH Hispanic Adults 18-34 and Language of the Person (Mostly
Spanish, Mostly English and Spanish/English Equally). Spanish-language
TV viewing shares based on the sum of impressions across Univision,
UniMas, Galavision, Univision Deportes, Telemundo, Universo, Azteca and
Estrella TV. Reality Series program ranker based on NPM-H, Mon-Sat
8pm-11pm/Sun 7pm-11pm, ad-supported networks, excludes repeats.
NBC's
first quarter 2018
primetime average excludes "Super Bowl LII"
and "XXIII Winter Olympics."
Major broadcast networks include
ABC, CBS, NBC, FOX, CW, Univision, UniMás and Telemundo.

2 Source: Nielsen, NPM (01/01/2018-03/18/2018, Live+7 and
03/19/2018-04/01/2018, Live+SD) vs. (09/25/2017-12/31/2017, Live+7),
Mon-Sat 8:00pm-11:00pm/Sun 7:00pm-11:00pm. Excludes sports and based on
(01/01/2018-03/18/2018) for Live Viewing (Live and Live+7).

3 Source: Nielsen, NPM, Live data

4 Source: Nielsen, NPM Most Current (01/01/2018-
04/01/2018, 09/25/2017-12/31/2017, 06/26/2017-09/24/2017) excludes
breakouts and sports.
Top Ad-Supported networks based on M-Su
8-11P NPMH Most Current, excluding breakouts and non-commercial. Daypart
definitions: Early Morning (M-F 6am-9am), Daytime (M-F 9am-4pm), Early
Fringe (M-F 4pm-7pm), Spanish-Language Prime (M-Sun 7pm-11pm), Weekend
Daytime (Sat-Sun 9:30am-7pm) and Total Day (M-Sun 7am-2am).

5 Nielsen, NSI, Q1 2018 (1/1/18-4/1/18), Live +SD. Early
Local News is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT
start time; Mon-Fri 5 p.m. CT/MT start time.
Late Local News is
defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time;
Mon-Fri 9/10 p.m. CT/MT. Midday newscasts debuted on 4/17/17 at 12:30p
ET/PT, 11:30p CT. All midday newscasts are program averages between
11a-1:59p PT/ET, 10a-12:59p CT. Includes regular newscasts only.
Total
Day defined as Mon-Sun 6 a.m.-2 a.m.
Primetime is defined as
ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m.
ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10
p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).
Rankings
based on DMA impressions, unrounded.
Univision Late Local News
includes simulcast on UniMás stations in the markets. The simulcast
stopped airing on 3/19 due to a change in programming. KMEX/KFTR in Los
Angeles includes UMEX/TFTR on Spectrum HHs (formerly Time Warner Cable).

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