Market Overview

BMW Group U.S. Reports March 2018 Sales

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  • BMW Group sales decrease 0.4 percent in March 2018.
    • BMW brand sales increase 1 percent.
    • MINI brand sales decrease 9.1 percent.
  • BMW Group electrified vehicle sales increase 71.1, accounting for
    7.4 percent of total U.S. sales in March 2018.

Sales of BMW brand vehicles increased 1 percent in March 2018 for a
total of 31,311 compared to 31,015 vehicles sold in March 2017. Through
Q1 2018, BMW brand sales are up 3.0 percent year-over-year.

BMW brand sales in March 2018 were once again led by BMW's lineup of
Sports Activity Vehicles and the BMW 5 Series, which has shown strong
growth for nine straight months.

"It's Spring and thoughts naturally turn to new cars with March giving
us another uptick in sales – five months in a row – as the 5 Series
continues to defy conventional thinking and proves there's still a place
in the market for a great sedan," said Bernhard Kuhnt, President and
CEO, BMW of North America. "At the same time, our X model lineup is
expanding with the X2 now fully in the marketplace and Sports Activity
Vehicles nearing 50% of our sales."

MINI Brand Sales

For March, MINI USA reported 4,531 vehicles sold, a decrease of 9.1
percent from the 4,987 sold in the same month a year ago.

BMW Group Sales

In total, BMW Group in the U.S. (BMW and MINI combined) reported March
2018 sales of 35,842 vehicles, a decrease of 0.4 percent from the 36,002
vehicles sold in the same month a year ago.

BMW Group Electrified Vehicle Sales

BMW Group in the U.S. (BMW and MINI combined) sales of electric and
plug-in hybrid electric vehicles totaled 2,662 in March 2018, an
increase of 71.1 percent from the 1,556 sold in the same month a year
ago. BMW Group electrified vehicles accounted for 7.4 percent of U.S.
sales in March 2018.

BMW Group currently offers seven electrified models in the U.S.,
including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e BMW X5 xDrive
40e and MINI Countryman plug-in-hybrid electric vehicle.

Table 1: New Vehicle Sales BMW of North America, LLC, March 2018

    Mar. 2018  

Mar. 2017

  %     YTD Mar. 2018   YTD Mar. 2017   %
i3 992 703 41.1% 1,997 1,403 42.3%
i8 47 49 -4.1% 118 157 -24.8%
2 Series 1,179 993 18.7% 2,768 2,249 23.1%
3 Series 4,845 6,197 -21.8% 13,651 14,637 -6.7%
4 Series 3,230 3,324 -2.8% 6,939 8,080 -14.1%
5 Series 4,397 3,161 39.1% 10,038 6,641 51.2%
6 Series 471 330 42.7% 1,030 789 30.5%
7 Series 823 935 -12.0% 1,800 2,103 -14.4%
Z4 0 111 -100.0% 2 269 -99.3%
X1 3,717 2,896 28.3% 8,251 7,297 13.1%
X2 947 0 0.0% 947 0 0.0%
BMW passenger cars 20,648 18,699 10.4% 47,541 43,625 9.0%
X3 4,547 6,395 -28.9% 10,782 13,569 -20.5%
X4 513 395 29.9% 1,417 888 59.6%
X5 4,840 4,896 -1.1% 12,076 12,072 0.0%
X6 763 630 21.1% 2,019 1,528 32.1%
BMW light trucks 10,663 12,316 -13.4% 26,294 28,057 -6.3%
BMW brand     31,311   31,015   1.0%     73,835   71,682   3.0%
Cooper /S Hardtop 2 Door 979 1,232 -20.5% 2,339 2,568 -8.9%
Cooper /S Hardtop 4 Door 583 839 -30.5% 1,385 1,793 -22.8%
Cooper /S Convertible 478 741 -35.5% 948 1,315 -27.9%
Cooper /S Clubman 419 812 -48.4% 947 1,899 -50.1%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 2,072 1,362 52.1% 4,914 2,672 83.9%
Paceman 0 1 -100.0% 0 4 -100.0%
MINI brand     4,531   4,987   -9.1%     10,533   10,251   2.8%
TOTAL BMW of North America, LLC     35,842   36,002   -0.4%     84,368   81,933   3.0%
 

BMW Pre-Owned Vehicles

  • In March, BMW Certified Pre-Owned sold 11,666 vehicles, a decrease of
    8 percent from March 2017.
  • Total BMW Pre-Owned sold 22,690 vehicles, an increase of 4.5 percent
    from March 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,122 vehicles in March, an increase of
    6.3 percent from March 2017.
  • Total MINI Pre-Owned sold 3,025 vehicles in March, an increase of 2.4
    percent from March 2017.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; technology offices in Silicon Valley, Chicago and various
other operations throughout the country. BMW Manufacturing Co., LLC in
South Carolina is part of BMW Group's global manufacturing network and
is the manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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