Market Overview

Protective Life Announces New Paid Parental Leave Benefit

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Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi
Life Holdings, Inc. (TSE:8750), has announced a new Paid Parental Leave
benefit that aims to provide meaningful support, as well as financial
stability, to parents welcoming a new child. With the new benefit,
mothers and fathers of newborns and newly adopted children will be
eligible for up to six weeks of Paid Parental Leave at 100% pay.

Protective's Paid Parental Leave benefit, which goes into effect on
April 1, 2018, is intended to provide six weeks of bonding time for
parents welcoming a new child. Taken together, Protective's leave of
absence benefit offerings, including Paid Parental Leave, Short-Term
Disability and leave provided under the Family Medical Leave Act,
provide up to 12-14 weeks of leave at 100% pay for delivering mothers.

"At Protective, we believe investing in our talent and culture is one of
the smartest things we can do to reinforce our commitment to employees
and ensure our continued success," said Rich Bielen, President and CEO,
Protective. "We also understand that the birth or adoption of a child
can be one of the most exciting and challenging times in our employees'
lives. As we strive to be a great place to work for our employees, we
hope our new Paid Parental Leave benefit will provide valuable support
through this time of transition."

Protective's new Paid Parental Leave benefit complements a benefits
package that offers a number of programs to support parents through the
birth or adoption of a child. These include Maven, a maternity program
to support all pregnancy, post-baby, and return-to-work needs, and Baby
Yourself, a wellness program offered through Blue Cross and Blue Shield
of Alabama that helps ensure expectant mothers and their babies receive
the best possible healthcare during pregnancy.

News of the Paid Parental Leave benefit follows Protective's
announcement earlier this year that, as a result of tax reform, the
Company raised its minimum wage to $15 an hour across its employee base
and paid a special $1,000 bonus to approximately 75% of its workforce.
These measures and others reflect Protective's longstanding commitment
to living its values, maintaining a positive culture, and attracting the
best talent.

ABOUT PROTECTIVE

Protective Life Corporation provides financial services through the
production, distribution and administration of insurance and investment
products throughout the U.S. The flagship subsidiary, Protective Life
Insurance Company, was founded in 1907. Protective's home office is
located in Birmingham, Alabama. As of December 31, 2017 the Company had
assets of approximately $79.6 billion. Protective Life Corporation is a
wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750,
"Dai-ichi"). For more information about Protective, please visit www.Protective.com.

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