Market Overview

Abu Dhabi Hotel Guests from U.S. Rise 36% in January


The total number of hotel guests staying in Abu Dhabi during January
rose 7.4% versus the same month a year ago, building on the success of a
record-breaking 2017 when close to a total of five million people stayed
in the emirate. During the same month, hotel guests from the U.S.
provided an outstanding 36.1% growth versus last year.

In total 437,228 hotel guests stayed in the emirate's 162 hotels and
hotel apartments during January, up more than 30,000 over the previous
year, figures disclosed by the Department of Culture and Tourism - Abu
Dhabi (DCT Abu Dhabi). All three regions recorded an increase in hotel
guests, Abu Dhabi up 6.3%, Al Ain Region, up 7% and Al Dhafra Region up

HE Saif Saeed Ghobash, Director General, DCT Abu Dhabi, said: "We are
building on last year's success and have seen an impressive start to
this year recording more than seven per cent year-on-year growth. Our
tier one markets: U.S., China, India, UK, Germany, and Saudi Arabia are
performing particularly well with all of them recording more than 10 per
cent growth in January."

"We continue to invest heavily in promoting the emirate abroad across
our source markets, with our strategy paying dividends in attracting
more hotel guests than ever before. We are targeting more guests by the
end of the year and with our expanding portfolio of attractions across
the emirate, including Louvre Abu Dhabi and the soon to be opened Warner
Bros. World Abu Dhabi theme park, we are confident of reaching this
number and continue on towards our target of 8.5 million visitors by

In order to make the emirate easier to navigate for visitors, while
promoting Abu Dhabi's cultural and heritage sites, DCT Abu Dhabi
recently launched its digital initiative, ‘Abu
Dhabi Culture'
. This digital platform comprises a website, a Mobile
App, social media feeds as well as Podcasts on Soundcloud and iTunes.

About The
Department of Culture and Tourism
, Abu Dhabi:

The Department of Culture and Tourism, Abu Dhabi conserves and promotes
the heritage and culture of Abu Dhabi emirate and leverages them in the
development of a world-class, sustainable destination of distinction
that enriches the lives of visitors and residents alike.

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