Market Overview

Sacramento Restaurateurs Cooking Up Another "Hair Brained" Initiative, Closing Down "L" Street to Make the Capital Region #1 in the U.S. for St. Baldrick's and Child Cancer Research


Patrick Mulvaney and the deVere brothers continue their friendly
rivalry raising funds for local pediatric cancer research in a Keaton's
Child Cancer Alliance "Signature" St. Baldrick's Foundation head shaving

Child Cancer Alliance
, formerly known as Keaton Raphael Memorial,
keeps the pipes, drums, and clippers going, raising funds for pediatric
cancer research in a grand gathering organized by restaurateurs Henry
and Simon deVere and Patrick Mulvaney. This installment of the ongoing
duel between the deVere brothers and Mulvaney seeks to make northern
California this year's #1 market in the U.S. for raising funds and
awareness for child cancer research through the St. Baldrick's
Foundation. Once again, participants are leveraging social
to inspire donations to their respective teams, Mulvaney's
"Sactown Baldies" and "Team deVere's Bald Crusaders." Running tallies
are kept and donations can be made throughout the month of March and all
year at


Emcee Patrick Harbison and Tamera Berg of KCRA Channel 3 will
coordinate festivities as Patrick
leads his team against Henry and Simon deVere, along
with hundreds of shavees and supporters of Keaton's
Child Cancer Alliance
and St.
Baldrick's Foundation



Downtown Sacramento's Signature St. Baldrick's head-shaving event
of 2018, sponsored by Keaton's Child Cancer Alliance, to raise
funds and awareness for child cancer research.


Monday, March 12, 2018: 6:00 PM– 7 PM— Photo Ops (to include
shaving by a guest of honor and VIP "hairy" local sports mascot)

6:00 PM–9:00 PM (hundreds shaved by Supercuts


Irish Pub
: 1521 L. Street, Sacramento, 95814 (L St. will be
closed off for this special event)


Everyone knows someone who has been impacted by childhood cancer. The
deVere brothers
host this event in honor of their father, Dr.
Ralph deVere White, M.D., a Senior Advisor Emeritus with U.C.
Davis Comprehensive Cancer Center
. Through their efforts, the
brothers have raised close to $2.0 million for cancer research.
Their passion continues to inspire celebrity head-shaving
participants, fuels the friendly
rivalry with Mulvaney
, and could set northern California above
Chicago, Las Vegas, and all other St. Baldrick's regional
fundraising throughout the country.


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