Market Overview

Viacom International Turns the #SOUNDON to Amplify Women's Voices This International Women's Day


MTV, BET, VH1 and more spotlighting messages of gender parity
throughout the month of March

MTV turns "M" to "W" for second year in a row


Today Viacom International launched #SOUNDON, a linear and digital
International Women's Day campaign that spotlights inspiring messages of
gender equality and female empowerment from celebrities at Viacom award
shows, and from talented young spoken word poets, across its platforms
in nearly 180 territories.

Additionally, in multiple markets around the world including the US,
Asia, Australia, Spain, Italy, South Africa, the UK and more—MTV will
also be turning the M in its logo upside down for the day, with the
channel's icon reading "WTV."

Featuring celebrities like P!nk, Rita Ora, Alicia Keys, Emma Watson,
Jesse Williams and more, the award show spots will celebrate the power
of women's voices to inspire and drive change. Original content by young
spoken word poets Sophia Thakur and Olivia Gatwood will also be
highlighted as part of the #SOUNDON rotations, and their powerful
messages about gender equality amplified.

MTV, BET and VH1 channels in multiple regions will air the series of
female empowerment shorts on linear and digital throughout the entire
month of March, and in the U.S., MTV, VH1, and Logo's #SOUNDON spots
will run digitally.

To participate in the #SOUNDON movement and learn more about supporting
gender parity with Viacom this International Women's Day, visit
this link

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc.
(NASDAQ:VIAB, VIA)), is comprised of many of the world's most popular
multimedia entertainment brands, including MTV, Nickelodeon, Comedy
Central, BET, Paramount Channel, Channel 5 in the UK, Telefe, VH1, VIVA,
COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom brands reach
more than 3.9 billion cumulative subscribers in 180+ countries and
territories via more than 200 locally programmed and operated TV
channels and more than 550 digital media and mobile TV properties, in 40
languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed
For more information about Viacom and its businesses, visit,
and the Viacom Twitter feed at

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