Market Overview

Sigstr, ZoomInfo and Fourteen More Compete to Perfect Their Pitches

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Sixteen software sales teams from across the country compete to
develop sales development and prospecting proficiency

Sigstr,
a SaaS platform for employee email signature marketing, and ZoomInfo,
the world's most comprehensive and searchable B2B contact database, are
announcing the launch of SDR
Wars
, a head-to-head sales development competition taking place
March 13-22. The competition will pit 16 sales development teams
against one another in a friendly competition to develop their sales
development skills. The competition will take place bi-annually.

"Sales development teams are an indispensable link between the marketing
and sales teams – they keep hard fought prospects moving through the
pipeline," says Sarah Harbison, Director of Sales Development at Sigstr.
"Sales development reps spend countless hours calling and emailing sales
leads, with little time left for professional development. SDR Wars is
an effort to develop reps on-site, allowing them to sharpen their skills
without the lost time of attending a conference."

Throughout the month of March, participating teams will compete in a
head-to-head, bracket-style tournament focusing on quality sales
connections. The overall tournament winner will earn a trophy and
bragging rights throughout the year.

SDR Wars will be moderated and emceed by Morgan Ingram, founder of The
SDR Chronicles and Director of Sales Execution and Evolution at JBarrows
Sales Training.

"I am fired up to be a part of the SDR Wars. I believe sales development
is the focal point of anyone's sales career and the SDR Wars will help
elevate the game of sales development," says Ingram. "The bulk of sales
development is A/B testing to see what works, whether it's through
video, phone, email or social selling. We are building SDR Wars into a
community that will push us to be 1 percent better every day in our
jobs."

Participating sales development teams include:

  • Sigstr
  • TINYpulse
  • Terminus
  • ZoomInfo
  • Vidyard
  • Salesloft
  • Zoom.us
  • Everstring
  • Emplify
  • MINDBODY
  • Return Path

"It is my hope that SDR Wars will act as a tactical crucible. Sales
teams will be free to employ a wide range of techniques; through trial
and error, participating teams will learn which approaches work and
which ones do not. The output of this competition will be immensely
valuable for all B2B sales development teams," says Justin Keller, Vice
President of Marketing at Sigstr.

Additional team slots are still available. To enter your sales
development team and possibly take home the SDR Wars trophy, visit www.SDRwars.com.

About Sigstr

Sigstr has reinvented corporate email signatures. By enforcing brand
compliance in the signature and giving marketers the ability to insert
dynamic call-to-action banners, Sigstr turns every employee in the
company into a brilliant marketer that promotes relevant content to the
right audiences, every time. Leading companies like Bluewolf, Terminus,
AT&T, Act-On, and SendGrid use Sigstr to amplify the value of every
email their employees send; from brand awareness and account-based
marketing campaigns to recruiting and internal communications. Sigstr
integrates with the leading marketing automation and sales enablement
platforms to deliver unsurpassed targeting and analytics capabilities.
Visit www.sigstr.com
to learn more or connect with Sigstr on Twitter,
Facebook
or LinkedIn.

About ZoomInfo

Accelerate your growth with Zoom Information Inc. (ZoomInfo), an Inc.
5000 company. ZoomInfo's Growth
Acceleration Platform
combines the most comprehensive and searchable
B2B database with integrated tools to help companies optimize sales and
marketing effectiveness, jump-start growth, and maximize profitability.
The continuously updated B2B database gives businesses access to direct
dial phone numbers, email addresses, and professional background
information. For more information, visit www.zoominfo.com
or call 866-904-9666.

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